About us is the source of practical editorial and marketing ideas for creative minds at newspapers.

Editors and marketeers share here the best practices in print and online journalism, interactions with readers, research and promotions.
They debate on the most important issues in today’s world and media scene.
This forum is open for all the editors and marketeers who want to innovate regardless of their country of origin, publishing company’s size or newspaper’s audience.
The site is sponsored by the International Newsmedia Marketing Association.


Grzegorz (Gregory) Piechota
Grzegorz PiechotaSpecial projects editor at Poland’s daily newspaper Gazeta Wyborcza. He develops and runs multimedia editorial projects that involve editorial, marketing and research teams. Interested in marketing of media: invented many successful newspaper products like its supplements, collections, promotional and advertising campaigns. Serves as the Polish director of the International Newsmedia Marketing Association and sits on the association’s European board.

Jerzy (Yurek) Wojcik
Jerzy WojcikSociety desk editor at Poland’s daily newspaper Gazeta Wyborcza. He has been involved in most of its editorial innovations since 2006. The projects he developed and managed achieved circulation and online traffic increases, improved reader participation and won awards from INMA, the World Association of Newspapers, IFRA, and Polish bodies. Experienced editor and manager: launched two nation-wide daily newspapers in Poland.

Authors / Contributors

Tom Corbett
Tom CorbettProjects manager at an European office of the International Newsmedia Marketing Association. He started his newspaper career as a Logistics and Facilities Manager at a Belgian quality daily. Later he was responsible for setting up a new IT infrastructure, database system and production-database system at Full Page, a national newspaper sales house in Belgium.

Inge van Gaal
Inge Van GaalNewspaper marketing trainer and speaker, the European coordinator of the INMA. She is responsible for all the association’s activities in Europe: she coordinates conferences and workshops and serves as a liaison to European members. Former commercial director at a Belgian newspaper De Morgen and an expert to the European Publishers’ Association.

Marek Miller
Project manager in Polskapresse’s Polska The Times - an umbrella brand for regional dailies throughout Poland. Responsible for the product development and web strategies. A big media fan (press, digital, marketing) and a freelancer. A post-grad media specialist. Writes a blog in Polish “eM jak Media” (“eM is for Media”).

Waldemar Pas
Waldemar Pas
Editor-in-chief of the Poland’s free daily newspaper Metro. Sets the editorial strategy and manages a newsroom of the country’s largest free-sheet. Experienced in both print and online journalism, as he had edited an online edition of Gazeta Wyborcza and national news desks at two daily newspapers.

Jaroslaw Slizewski
Jaroslaw SlizewskiPublishing director of the online edition of Poland’s Gazeta Wyborcza. Develops and runs the country’s best-read newspaper website. World-class expert on new media: former consultant at Innovation International Media Consulting Group and a news manager at web portal. Former journalist who started his career as a sports reporter and finished as the deputy editor-in-chief of a nation-wide daily.


Logo of the INMAThe International Newsmedia Marketing Association (INMA) is a non-profit member organisation dedicated to recognising and extending marketing activities of newspapers, and serving as the industry’s premier marketing ideas association.

Today, the fast-growing INMA has more than 1,200 members in 80+ countries, mostly senior marketing officers at daily newspapers.

Learn more on the INMA’s website.

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