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Kleine Kinderzeitung, le journal pour enfants qui marche fort

September 27, 2012 by  

Petra Prascsaics est la rédactrice en chef d’une publication autrichienne à la cible bien spécifique: les enfants de six à 12 ans. Avec des abonnements allant de 4.90€ à 6.90€, Kleine Kinderzeitung atteint les 30 000 impressions par mois. Le développement d’un systeme de licence avec deux autres titres utilisant un contenu similaire montre la pertinence d’un contenu qualitatif pour les plus jeunes.

Les clés de son succés ? Une prise en compte de l’avis des lecteurs (les enfants!) et des experts (linguistes, professeurs,etc.), une implication des jeunes à travers des sections du journal dédiées (“mon livre préféré”, “mon premier reportage”), des lecteurs fans de la marque grace à des évènements découverte, un modèle économique malin avec des produits sur-mesure (poster, supplement editorial).

Impressionnant, pense l’audience de l’INMA European Conference. On murmure que Petra voudrait désormais s’attaquer aux 12-16 ans.

 

JJB

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