Kleine Kinderzeitung, le journal pour enfants qui marche fort

Petra Prascsaics est la rédactrice en chef d’une publication autrichienne à la cible bien spécifique: les enfants de six à 12 ans. Avec des abonnements allant de 4.90€ à 6.90€, Kleine Kinderzeitung atteint les 30 000 impressions par mois. Le développement d’un systeme de licence avec deux autres titres utilisant un contenu similaire montre la pertinence d’un contenu qualitatif pour les plus jeunes.

Les clés de son succés ? Une prise en compte de l’avis des lecteurs (les enfants!) et des experts (linguistes, professeurs,etc.), une implication des jeunes à travers des sections du journal dédiées (“mon livre préféré”, “mon premier reportage”), des lecteurs fans de la marque grace à des évènements découverte, un modèle économique malin avec des produits sur-mesure (poster, supplement editorial).

Impressionnant, pense l’audience de l’INMA European Conference. On murmure que Petra voudrait désormais s’attaquer aux 12-16 ans.

 

JJB

More recent stories

The road map to video development and monetization

(C) INMA The biggest revenue growth opportunity for news publishers in 2013 is video accompanied with high-CPM advertising, according to the INMA Board of Directors. During the INMA World Congress the innovators: Espen Egil Hansen (Executive Editor,... 

How does Fairfax Media deal with print, frequency, and the emerging multi-media dynamic

(C) INMA What does transition from print to digital look like? What are the steps that should be taken? What is the tipping point to make such a transition? Gregory Hywood (CEO, Fairfax Media) answered those questions in his presentation during the INMA... 

Winning the mobile centric consumer

(C) INMA What can premium news companies do to win the younger, Twitter-centric news consumer? During the INMA World Congress, Michael Lamb (Principal, McKinsey & Company) unveiled new research on the subject and recommended new ways to connect with... 

Disrupting the disruptors: Accelerating print and digital transformation

(C) INMA Three of the world’s leading news publishers spoke during the INMA World Congress in New York about what they are doing to accelerate their transformations on the road to multi-media. Lewis D’Vorkin (Chief Product Officer, Forbes... 

The advertising revolution at the Times of India

(C) INMA The Times of India is the world’s largest English-language newspaper with more than 4.6 million circulation daily. The company thinks big, even in an exponential age. The presentation done by Shrijeet Mishra (Chief Operating Officer, Times... 

The Huffington Post and the emerging new publishing model

(C) INMA The Huffington Post has changed the rules of publishing in its eight short years of operation as a news, blog and original content Web site: a clear point of view, citizen-powered contributions, clever traffic generation, social media infusion,... 

Digital disruption: Unleashing the next wave of innovation

(C) INMA Publishers can disrupt the digital disruptors with a risk-taking mindset that builds on existing platforms, seeks out adjacent possibilities, and shows a willingness to disrupt yourself before competitors do. Based on his book released in February...