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Getting ready for the INMA European conference in Hague

September 24, 2012 by  

One of the most important conferences for newsmedia industry will begin this week in Hague (Netherlands). Like every year, the lineup of the speakers and the topics they will be covering looks extremely interesting.

The INMA European Conference will be held on 26-28 September in The Hague, The Netherlands and will bring together a European audience to explore the best practices of newsmedia companies as they aim to grow audience, advertising, and brand across platforms in a rebounding and profoundly changed economy.

The conference will begin with the Media Research Seminar that will take place on Wednesday, September 26th. It is put together by the volunteer members of the INMA Media Research Committee who guarantee a no-nonsence, practical hands-down programme tailor-made for newsmedia executives responsible for Marketing, Editorial and Advertising.

The speakers of the first day seminar include:

The aim of the next two days of the conference is to provide both speakers and the delagates with a view on what a newsmedia company in 2015 will look like. “Transformation” has been the buzz word at industry conferences for a few years now. Media professionals will be speaking from their experiences about how this transformation should look like. Some of the planned presentations are:

  • Noise versus signal. Getting change right – experiences from The Economist, shared by Susan Clark, Group Marketing Director and Managing Director for Continental Europe, Middle East & Africa, The Economist Group
  • What publishers need to know about what the advertisers and agencies expect with regards to digital advertising – a presentation by Mike Jarvis, member of the board of Advance, London, UK
  • The news will lead the mobile revolution – by Frédéric Filloux, Managing Director Digital Operations, L’Echo
  • Creative ideas in advertising – print and online – by Stefan Wiemann, Creative Director, Axel Springer, Germany
  • How to manage an ever-growing portfolio – by Pawel Wujec, Director of Internet Division, Agora, Poland
  • Piano Media, an online common payment platform for one country. Experiences and insights – by Tomas Bella, CEO Piano Media, Slovakia
  • …and many others – please check the full programme of the conference here 

The main insights from the conference will be (as always) reported here, on the forum4editors blog.

Before the conference, some of the speakers have been interviewed by INMA giving the sneak preview of what they plan to be speaking about this week. Make sure you read those as well:

Comments

15 Responses to “Getting ready for the INMA European conference in Hague”

  1. Readers put trust and value in print advertising | forum4editors.com on September 26th, 2012 4:01 pm

    [...] Fogarty, Research Director, Irish Times, Ireland was one of the speakers of the Media Research Seminar of INMA European Conference 2012. She spoke about the European Reader panel survey done by the INMA Research [...]

  2. Brand Value Check by de Persgroep | forum4editors.com on September 26th, 2012 5:50 pm

    [...] Sabine De Hauwere, Senior Research Executive, de Persgroep spoke about how measuring and evaluating the advertising effects on brand perception. The BVC (Brand Value Check) was one of the topics of today’s Media Research Seminar at the INMA European Conference 2012. [...]

  3. Mobile 360 helps measure mobile users’ behavior | forum4editors.com on September 26th, 2012 6:20 pm

    [...] It’s the eve of a mobile revolution; and Mobile 360 that was presented during today’s Media Research Seminar at the INMA European Conference 2012 gives a preview of the first audience measurement of mobile (phones and tablets) in [...]

  4. Reuters Report finds harmony in news consumption | forum4editors.com on September 26th, 2012 7:24 pm

    [...] relations, in Reuters Institute for the Study of Journalism was one of the speakers during the Media Research Seminar of INMA European Conference 2012. He presented the findings of the 2012 Reuters Institute Digital News Report “Tracking the [...]

  5. Daily research of the front pages in Ekstra Bladet | forum4editors.com on September 26th, 2012 7:33 pm

    [...] Stork, Research Manager, Ekstra Bladet, Denmark was one of the speakers during today’s Media Research Seminar at the INMA European Conference 2012. She talked about how Ekstra Bladet researches its front page every day on readers and non-readers. [...]

  6. Noise versus signal. Getting change right in “The Economist” | forum4editors.com on September 27th, 2012 11:25 am

    [...] Europe, Middle East & Africa in The Economist Group was one of the speakers during the INMA European conference in Hague. She spoke about The Economist success story, trying to answer the questions such as how to make [...]

  7. Corelio is getting back to basics | forum4editors.com on September 27th, 2012 12:37 pm

    [...] In these challenging times the Belgian media house Corelio keeps investing in its newsbrands, both in digital and in print. The publisher of Het Nieuwsblad and De Standaard strongly believes in the strength of newspapers provided that they focus on the real basics. Gert Ysebaert, Publisher Corelio, Belgium was the guest speaker during the INMA European conference 2012 in Hague. [...]

  8. Actively shaping the media future in Styria Medien | forum4editors.com on September 27th, 2012 3:40 pm

    [...] Bretschko, CEO, Styria Medien, Graz, a guest speaker at the INMA European 2012 conference in Hague spoke about the best ways to reach 20% of the revenue from own digital portfolio in [...]

  9. Co-promotion with comic strip books (case study from Ekstra Bladet) | forum4editors.com on September 27th, 2012 3:45 pm

    [...] Curated comic strips by famed cartoonist Morten Ingemann create a new revenue generator that boosts brand, circulation (+5%), and revenue even in a saturated market. Nana Grew, Project Manager, Ekstra Bladet, Denmark showed this case study during the INMA 2012 European Conference in Hague. [...]

  10. 5 exciting content ideas from Gazeta Wyborcza | forum4editors.com on September 27th, 2012 4:35 pm

    [...] Wujec, Director of Internet Division, Agora, Poland was another guest speaker at the INMA 2012 European conference in Hague. He spoke about 5 exciting content ideas from Gazeta [...]

  11. Effectual and innovative ways of using social media in your portfolio | forum4editors.com on September 27th, 2012 6:28 pm

    [...] advisor and Head of Editorial Development, Berlinske Media, Denmark was a guest speaker of the INMA 2012 European Conference in Hague. She spoke about some do’s and don’t within the biggest distractor nowadays – [...]

  12. 10 successful Axel Springer special print and digital ideas | forum4editors.com on September 28th, 2012 12:57 pm

    [...] Wiemann, Creative Director, Axel Springer, Germany was one of the speakers on the second day of the INMA 2012 European conference in Hague. By giving 10 creative ideas from Axel Springer (7 from print, 3 from digital) activities, he [...]

  13. How to cure your brand: a clinic case presentation | forum4editors.com on September 28th, 2012 1:05 pm

    [...] the second session on day 2 of the INMA European conference 2012 in Hague, the case of a (fictional) traditional newspaper company, The News, in dire straits was presented. [...]

  14. Piano Media, online common payment platform for entire country | forum4editors.com on September 28th, 2012 4:08 pm

    [...] Bella, CEO Piano Media, Slovakia was one of the speakers during the INMA 2012 European conference in Hague, Netherlands. He was speaking about the experiences and insights from Piano – a common payment [...]

  15. How Sanoma boosts revenues from digital? | forum4editors.com on September 28th, 2012 4:14 pm

    [...] Strategic Director, Sanoma News & Sanoma Media, Finland was the last gueast speaker of the INMA 2012 European conference in Hague, Netherlands. Hegave practical examples of boosting digital revenues through new business [...]

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