Getting ready for the INMA European conference in Hague
September 24, 2012 by marek.miller
One of the most important conferences for newsmedia industry will begin this week in Hague (Netherlands). Like every year, the lineup of the speakers and the topics they will be covering looks extremely interesting.
The INMA European Conference will be held on 26-28 September in The Hague, The Netherlands and will bring together a European audience to explore the best practices of newsmedia companies as they aim to grow audience, advertising, and brand across platforms in a rebounding and profoundly changed economy.
The conference will begin with the Media Research Seminar that will take place on Wednesday, September 26th. It is put together by the volunteer members of the INMA Media Research Committee who guarantee a no-nonsence, practical hands-down programme tailor-made for newsmedia executives responsible for Marketing, Editorial and Advertising.
The speakers of the first day seminar include:
- Robert Picard from the Reuters Institute for the Study of Journalism
- Kjersti Løken Stavrum, Chief Editor Feature at Aftenposten
- Irene Fogarty, Research Director at The Irish Times
- …and many others – please check the full programme of the seminar here
The aim of the next two days of the conference is to provide both speakers and the delagates with a view on what a newsmedia company in 2015 will look like. “Transformation” has been the buzz word at industry conferences for a few years now. Media professionals will be speaking from their experiences about how this transformation should look like. Some of the planned presentations are:
- Noise versus signal. Getting change right – experiences from The Economist, shared by Susan Clark, Group Marketing Director and Managing Director for Continental Europe, Middle East & Africa, The Economist Group
- What publishers need to know about what the advertisers and agencies expect with regards to digital advertising – a presentation by Mike Jarvis, member of the board of Advance, London, UK
- The news will lead the mobile revolution – by Frédéric Filloux, Managing Director Digital Operations, L’Echo
- Creative ideas in advertising – print and online – by Stefan Wiemann, Creative Director, Axel Springer, Germany
- How to manage an ever-growing portfolio – by Pawel Wujec, Director of Internet Division, Agora, Poland
- Piano Media, an online common payment platform for one country. Experiences and insights – by Tomas Bella, CEO Piano Media, Slovakia
- …and many others – please check the full programme of the conference here
The main insights from the conference will be (as always) reported here, on the forum4editors blog.
Before the conference, some of the speakers have been interviewed by INMA giving the sneak preview of what they plan to be speaking about this week. Make sure you read those as well:
- Berlingske Media embraces the nuances and necessities of paid content and social media – an interview with Pernille Tranberg, strategic advisor and head of editorial development at Berlingske Media, based in Copenhagen, Denmark
- Digital advertising is changing the way newsmedia companies do business – interview with Mike Jarvis, member of the board of Advance, London, UK
- Helsingin Sanomat explores new territory while digital revenues continue to rise - interview with Masa Peura, head of business development at Finland’s Helsingin Sanomat
[...] Fogarty, Research Director, Irish Times, Ireland was one of the speakers of the Media Research Seminar of INMA European Conference 2012. She spoke about the European Reader panel survey done by the INMA Research [...]
[...] Sabine De Hauwere, Senior Research Executive, de Persgroep spoke about how measuring and evaluating the advertising effects on brand perception. The BVC (Brand Value Check) was one of the topics of today’s Media Research Seminar at the INMA European Conference 2012. [...]
[...] It’s the eve of a mobile revolution; and Mobile 360 that was presented during today’s Media Research Seminar at the INMA European Conference 2012 gives a preview of the first audience measurement of mobile (phones and tablets) in [...]
[...] relations, in Reuters Institute for the Study of Journalism was one of the speakers during the Media Research Seminar of INMA European Conference 2012. He presented the findings of the 2012 Reuters Institute Digital News Report “Tracking the [...]
[...] Stork, Research Manager, Ekstra Bladet, Denmark was one of the speakers during today’s Media Research Seminar at the INMA European Conference 2012. She talked about how Ekstra Bladet researches its front page every day on readers and non-readers. [...]
[...] Europe, Middle East & Africa in The Economist Group was one of the speakers during the INMA European conference in Hague. She spoke about The Economist success story, trying to answer the questions such as how to make [...]
[...] In these challenging times the Belgian media house Corelio keeps investing in its newsbrands, both in digital and in print. The publisher of Het Nieuwsblad and De Standaard strongly believes in the strength of newspapers provided that they focus on the real basics. Gert Ysebaert, Publisher Corelio, Belgium was the guest speaker during the INMA European conference 2012 in Hague. [...]
[...] Bretschko, CEO, Styria Medien, Graz, a guest speaker at the INMA European 2012 conference in Hague spoke about the best ways to reach 20% of the revenue from own digital portfolio in [...]
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[...] Wujec, Director of Internet Division, Agora, Poland was another guest speaker at the INMA 2012 European conference in Hague. He spoke about 5 exciting content ideas from Gazeta [...]
[...] advisor and Head of Editorial Development, Berlinske Media, Denmark was a guest speaker of the INMA 2012 European Conference in Hague. She spoke about some do’s and don’t within the biggest distractor nowadays – [...]
[...] Wiemann, Creative Director, Axel Springer, Germany was one of the speakers on the second day of the INMA 2012 European conference in Hague. By giving 10 creative ideas from Axel Springer (7 from print, 3 from digital) activities, he [...]
[...] the second session on day 2 of the INMA European conference 2012 in Hague, the case of a (fictional) traditional newspaper company, The News, in dire straits was presented. [...]
[...] Bella, CEO Piano Media, Slovakia was one of the speakers during the INMA 2012 European conference in Hague, Netherlands. He was speaking about the experiences and insights from Piano – a common payment [...]
[...] Strategic Director, Sanoma News & Sanoma Media, Finland was the last gueast speaker of the INMA 2012 European conference in Hague, Netherlands. Hegave practical examples of boosting digital revenues through new business [...]