Getting ready for the INMA European conference in Hague
September 24, 2012 by marek.miller
One of the most important conferences for newsmedia industry will begin this week in Hague (Netherlands). Like every year, the lineup of the speakers and the topics they will be covering looks extremely interesting.
The INMA European Conference will be held on 26-28 September in The Hague, The Netherlands and will bring together a European audience to explore the best practices of newsmedia companies as they aim to grow audience, advertising, and brand across platforms in a rebounding and profoundly changed economy.
The conference will begin with the Media Research Seminar that will take place on Wednesday, September 26th. It is put together by the volunteer members of the INMA Media Research Committee who guarantee a no-nonsence, practical hands-down programme tailor-made for newsmedia executives responsible for Marketing, Editorial and Advertising.
The speakers of the first day seminar include:
- Robert Picard from the Reuters Institute for the Study of Journalism
- Kjersti Løken Stavrum, Chief Editor Feature at Aftenposten
- Irene Fogarty, Research Director at The Irish Times
- …and many others – please check the full programme of the seminar here
The aim of the next two days of the conference is to provide both speakers and the delagates with a view on what a newsmedia company in 2015 will look like. “Transformation” has been the buzz word at industry conferences for a few years now. Media professionals will be speaking from their experiences about how this transformation should look like. Some of the planned presentations are:
- Noise versus signal. Getting change right – experiences from The Economist, shared by Susan Clark, Group Marketing Director and Managing Director for Continental Europe, Middle East & Africa, The Economist Group
- What publishers need to know about what the advertisers and agencies expect with regards to digital advertising – a presentation by Mike Jarvis, member of the board of Advance, London, UK
- The news will lead the mobile revolution – by Frédéric Filloux, Managing Director Digital Operations, L’Echo
- Creative ideas in advertising – print and online – by Stefan Wiemann, Creative Director, Axel Springer, Germany
- How to manage an ever-growing portfolio – by Pawel Wujec, Director of Internet Division, Agora, Poland
- Piano Media, an online common payment platform for one country. Experiences and insights – by Tomas Bella, CEO Piano Media, Slovakia
- …and many others – please check the full programme of the conference here
The main insights from the conference will be (as always) reported here, on the forum4editors blog.
Before the conference, some of the speakers have been interviewed by INMA giving the sneak preview of what they plan to be speaking about this week. Make sure you read those as well:
- Berlingske Media embraces the nuances and necessities of paid content and social media – an interview with Pernille Tranberg, strategic advisor and head of editorial development at Berlingske Media, based in Copenhagen, Denmark
- Digital advertising is changing the way newsmedia companies do business – interview with Mike Jarvis, member of the board of Advance, London, UK
- Helsingin Sanomat explores new territory while digital revenues continue to rise - interview with Masa Peura, head of business development at Finland’s Helsingin Sanomat