Pit Gottschalk: how much transformed is your newsroom? (video)

Pit Gottschalk, Head of CEO Office in Axel Springer (Germany), was one of the speakers at the INMA European Conference in Cascais, Portugal (19-21 October 2011). Watch Pit explain his measurement system of newsroom transformation process.

Pit Gottschalk studied over 50 newspaper newsrooms in Germany and prepared report helping media managers to compare their improvements with other players on the newspaper market. Now, he is rolling out the analysis to other countries. If you would like to be involved in the survey, you can contact CEO Office of Axel Springer in Germany.

Video recorded on INMA European Conference in Cascais, Portugal, 19-21 October 2011. Pit Gottschalk was interviewed by Artur Karda from 112MEDIA – consulting, training and outsourcing for media.

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