Marc Leimann, Group Consumer Sales Director from Mecom (UK), was one of the speakers during INMA European Conference in Cascais, Portugal (19-21 October 2011). He told the story of SweetDeal – watch how helpful this strategy can be for newsmedia company.
SweetDeal is a social buying online system started in 2010 by the group of European newspapers. In the interview below he tells how to develop such a business, is it possible to compete with market leader Groupon, what are lessons learned one year after launching the Sweet Deal project.
Video recorded on INMA European Conference in Cascais, Portugal, 19-21 October 2011. Marc Leimann was interviewed by Artur Karda from 112MEDIA — consulting, training and outsourcing for media.
Lutz Finger, Director Data Science and Data Engineering (LinkedIn) spoke at Digital Innovators Summit in Berlin about what big data really means and how it can be used.
Finger sees that big data is big pain as the number of connected devices is growing.
David Nussbaum, Chairman and CEO, F+W (USA) spoke at Digital Innovators’ Summit in Berlin about digital transformationof his company, and their new business models.
F+W has gone through an amazing transformation from a print-focused niche publisher...
At the Digital Innovators’ Summit in Berlin, Natasha Christie-Miller (CEO of EMAP) shedded some light on the transformation, as well as thoughts on how content-centric businesses can continue to unlock value in an uncertain world.
Carsten Kritscher, Commercial Director, VICE Media (Germany) shared during Digital Innovators Summit how his company has collaborated with forward thinking brands to form unique partnerships and develop cutting-edge, disruptive solutions for their needs.
At Digital Innovators Summit, Rick Welch, Head of Programmatic Sales, Condé Nast (USA) provided an overview of the programmatic ad landscape, and ways magazine media companies can approach building programmatic capability.
Condé Nast is home to some...
Steve Hannah shared at the Digital Innovators Summit how they have transformed their weekly newspaper into a 24/7 digital media brand with new business models while staying true to their core brand.
The U.S. satirical news brand The Onion has become more...
Online adverting and marketing continues to increase its share of global advertising budgets. This session of Digital Innovators Summit featured the perspectives of global brands and a publisher on the state of online marketing – trends, what is working,...
2012.10.02 at 20:23: Picard: Changing frequency of newspaper publication is not a sign of the apocalypse http://t.co/JFvOyN0P
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The real news is bad news. by Marshall Mcluhan, Canadian communications theorist and educator (1911-1980)