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How publishers can challenge Groupon? (video)

October 30, 2011 by  

Marc Leimann, Group Consumer Sales Director from Mecom (UK), was one of the speakers during INMA European Conference in Cascais, Portugal (19-21 October 2011). He told the story of SweetDeal – watch how helpful this strategy can be for newsmedia company.

SweetDeal is a social buying online system started in 2010 by the group of European newspapers. In the interview below he tells how to develop such a business, is it possible to compete with market leader Groupon, what are lessons learned one year after launching the Sweet Deal project.

Video recorded on INMA European Conference in Cascais, Portugal, 19-21 October 2011. Marc Leimann was interviewed by Artur Karda from 112MEDIA — consulting, training and outsourcing for media.

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