How publishers can challenge Groupon? (video)

Marc Leimann, Group Consumer Sales Director from Mecom (UK), was one of the speakers during INMA European Conference in Cascais, Portugal (19-21 October 2011). He told the story of SweetDeal – watch how helpful this strategy can be for newsmedia company.

SweetDeal is a social buying online system started in 2010 by the group of European newspapers. In the interview below he tells how to develop such a business, is it possible to compete with market leader Groupon, what are lessons learned one year after launching the Sweet Deal project.

Video recorded on INMA European Conference in Cascais, Portugal, 19-21 October 2011. Marc Leimann was interviewed by Artur Karda from 112MEDIA — consulting, training and outsourcing for media.

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