Top

David Montgomery: we all should be thankful to Murdoch

September 30, 2010 by  

David MontgomeryOne of the guests of the 2010 INMA/OPA Europe Conference in Krakow was David Montgomery, the CEO of Mecom Group. In his speech, he addressed the most important issues Mecom is facing at the moment.

Mecom is not a typical company with typical management. In Mecom, there are owner and operators. There are also shareholders. Mecom is not only a local player, they own several national newspapers – Rzeczpospolita in Poland is one of them.

Mr. Montgomery during his speech assured, Mecom has no intent in selling their assets, he ensured they are going to keep it.

Media Regionalne is a Polish publisher part of Mecom Group. It is a publisher that developed its own citizen journalism platform. The efforts of Media Regionalne make David Montgomery very proud.

David Montgomery understands that Mecom is not only in print business. He prefers to see it they are in the content business, and more specifically – in local content. He knows that people are always interested in their society’s issues. That’s why being local is so important.

Mr. Montgomery addressed 5 most important issues that Mecom is dealing with:

  • online newspaper
  • local social network
  • e-commerce
  • mobile
  • paid-for model

1. online newspaper. The more he looks at newspapers online, the more he thinks they are wrong. More and more content is introduced online, richer content as well. The strategy should not be about dumping all the content online. Online newspaper should be developing in other way than newspaper. By using the broadcast possibilities for instance.
2. local social network. Opportunity to expand into community network where families have a way to archive their documents etc.
3. collective selling on behalf of communities. Service and engagement to readers that expands their presence online.
4. mobile. Mecom has a dedicated innovation group in Kopenhagen, drilling the ideas to expand. Mobile is a “coming home”, it’s like a tabloid but on the move. Again, local should be the key in mobile strategy.
5. paid for content. Future of the industry depends on it. Content online is as valuable as content in print. Mecom surely does not want to give the content away for free.

David Montgomery has also addressed the efforts concerning the paid-for model: everyone should be thankful to Murdoch – as usual he sets the standards. He tells the world publishers should not be giving their content away for free. He probably will be the first person to say he got it wrong. David Montgomery does not think the model at the Times will survive, but knowing Murdoch, it will evolve into something that does work after all.

Comments

One Response to “David Montgomery: we all should be thankful to Murdoch”

  1. Stiftelsen Tinius » Blog Archive » Sharing ideas. Inspiring change. In Poland on October 3rd, 2010 6:56 pm

    [...] blogged about some of the presentatiions at the conference:  David Montgomery ,  Kalle Jungkvist, Guillermo Schmitt, Carlo d’Asaro Biondo, Dainik [...]

Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!





More recent stories

alt text VICE: Changing of the guard in media for generation Y

Carsten Kritscher, Commercial Director, VICE Media (Germany) shared during Digital Innovators Summit how his company has collaborated with forward thinking brands to form unique partnerships and develop cutting-edge, disruptive solutions for their needs. The... 

alt text Condé Nast – Programmatic ad transactions for publishers

At Digital Innovators Summit, Rick Welch, Head of Programmatic Sales, Condé Nast (USA) provided an overview of the programmatic ad landscape, and ways magazine media companies can approach building programmatic capability. Condé Nast is home to some... 

alt text The Onion’s evolution towards digital only publication

Steve Hannah shared at the Digital Innovators Summit how they have transformed their weekly newspaper into a 24/7 digital media brand with new business models while staying true to their core brand. The U.S. satirical news brand The Onion has become more... 

alt text Staying on the interactive marketing rocket – discussion

Online adverting and marketing continues to increase its share of global advertising budgets. This session of Digital Innovators Summit featured the perspectives of global brands and a publisher on the state of online marketing – trends, what is working,... 

alt text Making the most out of Facebook

How can media companies best make use of this social network with its more than one billion monthly users? Andy Mitchell talked during Digital Innovators Summit about the latest developments at Facebook that benefit media companies as well as effective... 

alt text Cool is not an accident – how to make videos go viral

You don’t have to wait for some happy coincidence to get a video that spreads across social media like a wildfire – you can make one yourself! Award winning and provocative director Joseph Wade (Don’t Panic, UK) talked during the Digital Innovators... 

alt text Fædrelandsvennen – All access success

In May of 2012, Fædrelandsvennen launched a new business model. Speaking at the Digital Innovators Summit in Berlin, News Editor Christian Stavik reported his newspaper now has 75% coverage in its core market, which is the entire country of Finland. The... 

Bottom