AdTaily – when a reader becomes an advertiser

September 30, 2010 by  

Jakub KrzychJakub Krzych is the man who stands behind – one of the 20 most innovative startups in Europe, according to CNBC. The platform was also called the most democratising promise of online advertising. Jakub introduced the guests of INMA/OPA Europe conference to the idea of the new online advertising system – AdTaily.

AdTaily is a startup founded 1,5 year ago. It allows people who are used to advertise in traditional newspapers to move online in a very simple way.
Thanks to that, anyone can turn visitors to the site into advertisers.

AdTaily is based on one format of the ad, paid per day. Users can impulsively buy the ad. Readers who also have websites should know that if they are readers of a specific site, some other readers could be interested in reading the advertisers’ site. That way, the readers become the advertisers.

Some AdTaily statistics:
16.000 publishers installed the tool
They generate 1 billion monthly impressions
1,5 million clicks each month
5200 paying customers
30000 ad unit sold each month

About a year ago it was only 2500 publishers engaged who generated 13 million impressions.

In the AdTaily model, readers can buy an ad, which can be interesting to the readers of any site. At the same time the tool is so simple, that when it is used by a publisher – publishers’ salesperson can easily sale such an ad as well.

The main discovery from this system was that there are advertisers among visitors. Important for the ad sales persons is the fact, that in that case the efficiency is not that important (most advertisers are not as impatient as regular advertisers counting clicks and looking at other statistics). If the efficiency is not that important, the advertisers are willing to pay more!

Make sure you check the system, as Poland’s Agora does on its webpages.
simplicity does matter


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