AdTaily – when a reader becomes an advertiser

September 30, 2010 by  

Jakub KrzychJakub Krzych is the man who stands behind – one of the 20 most innovative startups in Europe, according to CNBC. The platform was also called the most democratising promise of online advertising. Jakub introduced the guests of INMA/OPA Europe conference to the idea of the new online advertising system – AdTaily.

AdTaily is a startup founded 1,5 year ago. It allows people who are used to advertise in traditional newspapers to move online in a very simple way.
Thanks to that, anyone can turn visitors to the site into advertisers.

AdTaily is based on one format of the ad, paid per day. Users can impulsively buy the ad. Readers who also have websites should know that if they are readers of a specific site, some other readers could be interested in reading the advertisers’ site. That way, the readers become the advertisers.

Some AdTaily statistics:
16.000 publishers installed the tool
They generate 1 billion monthly impressions
1,5 million clicks each month
5200 paying customers
30000 ad unit sold each month

About a year ago it was only 2500 publishers engaged who generated 13 million impressions.

In the AdTaily model, readers can buy an ad, which can be interesting to the readers of any site. At the same time the tool is so simple, that when it is used by a publisher – publishers’ salesperson can easily sale such an ad as well.

The main discovery from this system was that there are advertisers among visitors. Important for the ad sales persons is the fact, that in that case the efficiency is not that important (most advertisers are not as impatient as regular advertisers counting clicks and looking at other statistics). If the efficiency is not that important, the advertisers are willing to pay more!

Make sure you check the system, as Poland’s Agora does on its webpages.
simplicity does matter


Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!

More recent stories

alt text VICE: Changing of the guard in media for generation Y

Carsten Kritscher, Commercial Director, VICE Media (Germany) shared during Digital Innovators Summit how his company has collaborated with forward thinking brands to form unique partnerships and develop cutting-edge, disruptive solutions for their needs. The... 

alt text Condé Nast – Programmatic ad transactions for publishers

At Digital Innovators Summit, Rick Welch, Head of Programmatic Sales, Condé Nast (USA) provided an overview of the programmatic ad landscape, and ways magazine media companies can approach building programmatic capability. Condé Nast is home to some... 

alt text The Onion’s evolution towards digital only publication

Steve Hannah shared at the Digital Innovators Summit how they have transformed their weekly newspaper into a 24/7 digital media brand with new business models while staying true to their core brand. The U.S. satirical news brand The Onion has become more... 

alt text Staying on the interactive marketing rocket – discussion

Online adverting and marketing continues to increase its share of global advertising budgets. This session of Digital Innovators Summit featured the perspectives of global brands and a publisher on the state of online marketing – trends, what is working,... 

alt text Making the most out of Facebook

How can media companies best make use of this social network with its more than one billion monthly users? Andy Mitchell talked during Digital Innovators Summit about the latest developments at Facebook that benefit media companies as well as effective... 

alt text Cool is not an accident – how to make videos go viral

You don’t have to wait for some happy coincidence to get a video that spreads across social media like a wildfire – you can make one yourself! Award winning and provocative director Joseph Wade (Don’t Panic, UK) talked during the Digital Innovators... 

alt text Fædrelandsvennen – All access success

In May of 2012, Fædrelandsvennen launched a new business model. Speaking at the Digital Innovators Summit in Berlin, News Editor Christian Stavik reported his newspaper now has 75% coverage in its core market, which is the entire country of Finland. The...