The mobile future of newspapers

Newspapers have been looking for the Holy Graal for a long time. Finally, a new breed of mobile reading devices makes some publishers believe they are the future. Let’s have a look beyond the hype about iPads.

Here’s an overview of the latest developments in the mobile Internet industry. I used current reports from Morgan Stanley, Distimo, NetMarketShare and other sources published in June or July 2010.

The presentation features also some early findings on usage of newspapers on iPad thanks to John Einar Sandvand of a Norwegian daily newspaper Aftenposten. John Einar disclosed them during his speech at the Oxford Tablet Summit organized in May by INMA, Innovations Media Consulting Group and the Reuters Institute for the Study of Journalism. We had been trying to ask the right questions in Oxford — the list is included in the slideshow. Where to find the answers?

I hope we will be able to learn more this September in Kraków, Poland, at the annual INMA/OPA Europe Newsmedia Conference where we plan to have a special session on tablets and mobile reading devices. As we want to share the most current case studies, we are going to put them on the programme very close to date of conference. Expect then the unexpected.

Update: This deck made one of three Top Presentations of the Day at SlideShare on July 28, 2010. I think it just proves how important this topic is today.

More recent stories

Pit Gottschalk: how much transformed is your newsroom? (video)

Pit Gottschalk, Head of CEO Office in Axel Springer (Germany), was one of the speakers at the INMA European Conference in Cascais, Portugal (19-21 October 2011). Watch Pit explain his measurement system of newsroom transformation process. Pit Gottschalk... 

Outlook 2012 – interview with Earl Wilkinson

Earl J. Wilkinson, Executive Director of INMA, USA concluded the INMA European Conference in Cascais with his Outlook for 2012. Watch what his advice for newsmedia companies are. Publishers need cultural change, and only in that matter with new oxygen,... 

How publishers can challenge Groupon? (video)

Marc Leimann, Group Consumer Sales Director from Mecom (UK), was one of the speakers during INMA European Conference in Cascais, Portugal (19-21 October 2011). He told the story of SweetDeal – watch how helpful this strategy can be for newsmedia... 

Why newspapers in India are growing? (video)

Ravi Dhariwal, CEO Times of India, was one of the speakers at INMA European Conference in Cascais (Portugal, 19-21 October 2011). Exclusively for Forum4Editors.com he reveals the secrets behind successful newspapers in India. Most of Indian publishers... 

Guillermo Schmitt received the Golden Tie award

Every year INMA Europe honors one person with the highest possible honor in this organization, the Golden Tie. The 2011 award was presented to Guillermo Schmitt, the CEO of Segodnya Multimedia. The golden tie is an award which has a long history and is... 

Newsmedia companies need a cultural change

Earl J. Wilkinson, Executive Director of INMA, USA concluded the INMA European Conference in Cascais with his Outlook for 2012. He said that newsmedia companies need cultural change, and only in that matter with new oxygen, new growth can be expected. Newspapers... 

Is data your new oil?

Dirk Milbou, the managing partner of Yento! (Belgium) spoke during the short brainsnack session of the INMA European Conference in Cascais about the necessity of exploiting the data by the publishers. Dirk Milbou’s presentation was probably most...