INMA launches the Non-Traditional Advertising Awards Competition

Finally! A great competition for all dealing with advertising,  publishers, agencies and media houses in either print or online (or both). International Newsmedia Marketing Association (INMA) supported by two Polish media associations: Zwiazek Kontroli Dystrybucji Prasy and Polskie Badania Czytelnictwa have decided to start a competition for the non-traditional advertising campaigns. The winners will be recognised during this year’s INMA/OPA European conference in Kraków, Poland.

The goal of the competition is to reward the excellence in marketing and creativity in using newsmedia in the media mix. This is the first competition ever to promote the innovation in advertising usng all platforms from newsmedia companies: print, online and mobile. Most likely, the non-traditional advertising solutions (on one platform) and a mix of standard advertising solutions in an innovative way (multiplatform) are sought.

All entries – the best examples from the newsmedia market – will be gathered in one publication: a special report that will be published in both English and Polish. This report is set to be an inspiration for the advertisers, and other publishers, and at the same time to be the proof of strength, innovation and flexibility of newsmedia companies in terms of advertising.

The jury of this competition will be called and recognised by the International Newsmedia Marketing Association in cooperation with the two Polish press associations: Zwiazek Kontroli Dystrybucji Prasy and Polskie Badania Czytelnictwa. Only real campaigns (not advertising offers or possibilities) will be judged. The campaign has to be from the 2009-2011 time period with the use of at least one medium. What counts is the non-traditional use of one platform sollution or creative combination of standard sollutions. The jury will judge ideas for the campaign, creation and its results.

All entries are free and should be submitted online by September 10, 2010. Click here if you are interested in submitting your case study online. For more information please refer to the competition’s announcement site. Remember, all ideas count! Best of luck, and see you in Kraków.

The competition is organised by International Newsmedia Marketing Association (INMA), and is supported by two Polish media associations: Zwiazek Kontroli Dystrybucji Prasy (ZKDP) and Polskie Badania Czytelnictwa (PBC). The sponsor of the non-traditional advertising awards competition is ATEX.

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