Wired app for iPad: from words to action

So here it is, just before the European and Asian premiere of iPad, Wired magazine joined other publishers with its iPad application. Take a look at it, as it could soon become a benchmark for other newsmedia organisations.

Wired is one of the most popular magazines for the digital generation. While publishing information about the new devices, it would impossible to stay out of it.

Earlier this year we could see some sample pictures - prototypes of the planned Wired iPad application. Below you can watch the final product – available since last Wednesday. Check it out, and please do take a look at the advertising possibilities.

There are two different layouts of the application – vertical and horizontal. Articles and pictures are presented similar to how they look like in a magazine, and user can slide through pages just as he was browsing through a paper mag. Extra experience can be gained after clicking through different pages: texts, pictures and ads.

Chris Anderson, Wired’s editor in chief, is the messenger of the free content (if you have not read his book “Free” yet, make sure you do that – it is available in iTunes, as an audiobook, out of charge). In that case, Wired iPad app serves paid content – the magazine on iPad costs exactly the same as its printed version: $4,99. Subscriptions  rates are not yet available.

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