The Oxford Tablet Summit is sold out

As the International Newsmedia Marketing Association (INMA) reports, the first Oxford Tablet Summit is sold out one week before it starts. The summit is yet available through the waiting list only. So, in order to stay up-to-date, make sure to visit our blog, and in the meantime, check out the programme for the forecoming INMA event.

Morning Topic: Show, Don’t Tell

08:30

Welcome Coffee and Registration

09:00

Old Wine and New Bottles: What iPads and Tablets Mean for Newspapers

We believe you cannot pour old wine into new bottles. The iPad is a new medium, a new platform, which requires mastering and producing new digital narratives. The iPad and tablets require a new journalistic grammar, new workflows, and innovative storytelling techniques. This opening session will be global overview of what is happening in the tablet market. The implications for the news publishing industry, the best concepts, prototypes, new digital narratives, new journalistic grammar and techniques will be part of this session.

>> Juan Antonio Giner, Founder and President, Innovation Media Consulting

>> Juan Señor, Innovation Partner and Fellow, Reuters Institute for the Study of Journalism

10:00

Brainsnacks: Tablet Design and Navigation

INMA introduced a new presentation technique to the newspaper industry last year: brainsnacks. We ask executives at the top companies to provide brief, to-the-point, seven-minute overviews of what they are doing with tablets and e-readers – and you ask the tough questions. Brainsnack presenters include:

>> Javier Zarracina, Graphic Editor, The Boston Globe: His infographic skills are helping the newspaper to develop its first iPad applications. He will explain how a traditional print media newsroom needs to be re-organised to confront the multi-media challenges of the new tablets.

>> Saulo Ribas, Creative Director, Editora Globo: He works for the magazine branch of the largest Latin American multimedia group. He leads the iPad applications, and he will explain how magazine publishers must confront the content management system (CMS) challenges of these new tablets, including how to profit from the video game opportunities.

>> Pedro Monteiro, Art Editor, Impresa Group (publisher of Expresso and Visao): He is an expert on new digital narratives, has been one of the first visual journalism editors to embrace and master the iPad applications, and he will present his experience dealing with some European publishing houses that led the introduction of these new tablet editorial and advertising products in their magazines and newspapers.

>> Diego Cenzano, Journalist, Founder, Biko: He heads up an IT company involved in custom-made software solutions to implement the first iPad applications for multimedia companies, including newspaper e-newsstands for iRex, the world’s leading provider of e-reading solutions. He will present an overview of how publishers need to add IT expertise in this new projects.

11:30

Networking Break

12:00

Question and Answer Forum

A moderated roundtable discussion with the morning speakers will include intense interaction with the audience. You have questions … we want answers.

12:30

The New Age of Digital Reading for News

What does pinball have to do with reading? Can the app save long-form text?

>> Monica Bulger, Research Assistant, Oxford Internet Institute

13:00

Lunch

Afternoon Topic: From iPad to iPay

14:00

Afternoon Introduction: Monetising Tablets

The iPad and tablets is business unusual and requires a well-defined model for paying for its content. One should develop methods and guidelines on how to get consumers to pay for iPad and tablet content from the very beginning at price-sensitive levels and with clear payment methods beyond iTunes. Although consumers are more likely to pay for content in new forms on tablets, advertising will need to be part of the equation. Advertisers will want to offer a quality experience for consumers on tablets that will deliver results. The tablets allow for a richer media experience than anything else so far and can be more interactive but also less intrusive than the web. They can also be more productive in terms of prompting direct purchases given the quality of the interface and the greater leisure-time use of tablets relative to computers. But there are several issues that need to be addressed before tablet advertising can fulfill all its potential.

>> Fréderic Filloux, Editor and Publisher, The Monday Note, France

>> Carlo Campos, Director Madrid, Innovation Media Consulting, Spain

14:20

Brainsnacks: Key Concepts of Paid Content and Advertising on Tablets

The emerging value proposition for newsmedia companies is simple: value = audience + content + platform. Learn how e-reader first-movers are aiming to generate new revenue from advertisers and consumers.

>> John Einar Sandvand, Digital Media Strategist, Aftenposten: He will look at a Norwegian consortium exploring the monetisation of tablets.

>> Nic Newman, Co-Founder, BBC News Online: This former coordinator of the BBC’s plans for news, sport, weather, and local in the digital space will look at journalistic and advertising content on the tablets.

>> Jonathon Moore, Product Manager, The Guardian: He will illustrate his views on the use of tablets and the iPad. Click here to learn more about theguardianeyewitness.

>> Nils Öhman, Head of DN Digital: DN Digital, an arm of Swedish daily Dagens Nyheter, is a new organisation that is aiming for a successful e-reader newspaper of the future. He will look at 7 questions every publisher should answer before bringing a newspaper to the iPad (and 7 preliminary answers). Check out his blog here.

>> Jessie Wijnants, Strategic Director, Boondoggle Belgium: He will show how he would like advertisers to use tablets and get commercial results.

Question and Answer Forum

A moderated roundtable discussion with the afternoon speakers will include intense interaction with the audience. You have questions … we want answers.

15:20

Networking Break

15:40

Brainsnacks: Manufacturers Show Their Tablet Products

A review of the different tablets on the market or coming to the market and software solution providers show their services or products.

>> Woodwing being the software provider for Time magazine and providing software solutions for cross-media content publishing for magazines, newspapers, books and more.

>> NewspaperDirect serving 1,500 newspapers from 94 countries with digital editions on different devices

16:00

Special Report: New Tablet Media Strategies Worldwide

This presentation will look at new tablet media strategies worldwide, including a review of what is going on regarding tablets in newspaper, magazine, book and other content industries. Summit participants will receive a complimentary copy of a new report on this subject (€250 value).

>> Tino Fernandez Arias, Editor, Expansion & Empleo, Co-Editor, Innovation Confidential Newsletter on World Media Trends, Spain

16:20

Final Round of Opinion, Questions, Answers

16:40

Conclusions, Summary, Follow-Up Planning

>> Juan Señor, Innovation Partner and Fellow, Reuters Institute for the Study of Journalism

17:00

Summit Concludes

Morning Topic: Show, Don’t Tell

09:00 Old Wine and New Bottles: What iPads and Tablets Mean for Newspapers

Guest speakers: Juan Antonio Giner, Founder and President, Innovation Media Consulting and Juan Señor, Innovation Partner and Fellow, Reuters Institute for the Study of Journalism

10:00 Brainsnacks: Tablet Design and Navigation

Brainsnack (7 minutes long speeches) presenters include:

Javier Zarracina, Graphic Editor, The Boston Globe,

Saulo Ribas, Creative Director, Editora Globo,

Pedro Monteiro, Art Editor, Impresa Group (publisher of Expresso and Visao),

Diego Cenzano, Journalist, Founder, Biko.

11:30 Networking Break

12:00 Question and Answer Forum

12:30 The New Age of Digital Reading for News

Guest speaker: Monica Bulger, Research Assistant, Oxford Internet Institute

13:00 Lunch

Afternoon Topic: From iPad to iPay

14:00 Afternoon Introduction: Monetising Tablets

Guest speakers: Fréderic Filloux, Editor and Publisher, The Monday Note, France, and Carlo Campos, Director Madrid, Innovation Media Consulting, Spain

14:20 Brainsnacks: Key Concepts of Paid Content and Advertising on Tablets

Brainsnack presenters:

John Einar Sandvand, Digital Media Strategist, Aftenposten,

Nic Newman, Co-Founder, BBC News Online,

Jonathon Moore, Product Manager, The Guardian,

Nils Öhman, Head of DN Digital: DN Digital, and

Jessie Wijnants, Strategic Director, Boondoggle Belgium.

Question and Answer Forum

15:20 Networking Break

15:40 Brainsnacks: Manufacturers Show Their Tablet Products:

• Woodwing being the software provider for Time magazine and providing software solutions for cross-media content publishing for magazines, newspapers, books and more.

• NewspaperDirect serving 1,500 newspapers from 94 countries with digital editions on different devices

16:00 Special Report: New Tablet Media Strategies Worldwide

Presenter: Tino Fernandez Arias, Editor, Expansion & Empleo, Co-Editor, Innovation Confidential Newsletter on World Media Trends, Spain

16:20 Final Round of Opinion, Questions, Answers

16:40 Conclusions, Summary, Follow-Up Planning

Juan Señor, Innovation Partner and Fellow, Reuters Institute for the Study of Journalism

17:00 Summit concludes

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Tagged: INMA, iPad, Oxford tablet summit, tablets
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