http://forum4editors.com/2010/05/tablets-are-the-new-language-think-first-what-you-want-to-tell/ The forum for editors on innovative journalism and marketing at newspapers Sun, 05 Feb 2012 19:23:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://forum4editors.com/2010/05/tablets-are-the-new-language-think-first-what-you-want-to-tell/comment-page-1/#comment-48777 iPad is the world’s biggest distraction | forum4editors.com Tue, 18 May 2010 15:15:26 +0000 http://forum4editors.com/?p=2052#comment-48777 [...] A good example of a cognitive container is the printed newspaper.  When you read it on the bus or at home, you seldom have any distractions. Bearing that in mind, the key issue for publishers should be to prepare such application that will keep the reader off the distractions. Strong content in that case can combat the distraction (example: the infographics shown by Chiqui Esteban). [...] [...] A good example of a cognitive container is the printed newspaper.  When you read it on the bus or at home, you seldom have any distractions. Bearing that in mind, the key issue for publishers should be to prepare such application that will keep the reader off the distractions. Strong content in that case can combat the distraction (example: the infographics shown by Chiqui Esteban). [...]

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