Tablets are the new language – think first what you want to tell

Chiqui Esteban,  new narratives director at lainformacion.com was the guest of INMA’s Oxford Tablet Summit. He showed great examples of interactive infographics, that could become great tablet applications themselves.
Tablets are a new language – the publishers should think first what they want to tell. Then they should choose the best way to do that. It should be explored, surprising and playful.

As an inspiration, Chiqui Esteban showed some examples of the best interactive infographics. Make sure you check them for yourself:

• Experiment: New York Times – Immigration Explorer. A tool allowing the reader to learn all the data concerning the immigration rate in United States in the past 120 years.
• Surprise by using all the tools available for innovation. Examples: an interactive map showing the distances for trains in Spain or the interactive tool helping the reader how to put furniture in a 25 sq. m. flat
• Let readers play and enjoy new experience. Examples: fully interactive snapshot of Toledo, or a game from “The New York Times” showing the danger of texting a message while driving.

Chiqui Esteban gave the summit participants the following advices:

• think first what you want to tell than choose the best way to do it
• best formula is no formula
• show, don’t tell
• every digital narrative has to have extensivejournalism
• put your graphic people at the heart of the decision meeting
• demand that everyone tries out proposing digital narratives and everyone is involved

The speaker is also an author of an extremely interesting blog Infographic News

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