INMA Outlook 2010: conclusions from the conference in Liverpool
October 26, 2009 by marek.miller
The INMA Outlook 2010 conference has just ended. For 2 days Forum4Editors has been keeping its readers busy with live reports from the conference. Read this summary for better understanding and easier navigation throughout the articles.Before the official opening of the conference, a session about what makes local advertising in print and online great. Al Young, Executive Creative Director of St. Luke’s and Robert Ray, Marketing Director of the Newspaper Society explained why companies should recognize local newspapers as a very important medium for their campaigns.
During the opening part of the conference, Wolfgang Bretschko, the President of INMA Europe, and Member of the Board in Styria Medien (Austria) showed a must-see video about the changes that are happening around us.
Greatest challenges for online publishers and how they should be dealt with were presented by Tomasz Józefacki, the President of OPA Europe, and Vice President and Head of Internet Division in Agora (Poland). Bringing newspapers closer to the young reader was the topic of the speech by Anna Serner, the CEO Tidnings Utgivarna, The Swedish Newspaper Publishers’ Association.
Personalised newspaper is no longer a dream. Wanja Oberhof, the founder of Niiu, presented not only the idea, but also the execution of it on his local, German market. Benoît Raphaël, the Editor in Chief of Le Post.fr (Le Monde Interactif) talked about how cooperation of professional journalists with amateurs can be turned into a success of newsmedia company.
Katherina Borchert, Head of WAZ New Media, and the Editor-in-Chief of derwesten.de (WAZ Mediagroup) presented the idea of bringing online innovation to the local level. More ideas about how to connect to the future readers were given by Louise Abildgaard Groen, the Project Manager of Educational Relations in Dannish Ekstra Bladet.
Suggestions of what should be done in order to improve the business models of news publishers were given by Juan Senor from Innovation Media Consulting Group. While listening to Matthew Mc Gregor, the director of the Blue State Digital, news publishers could learn how Obama’s presidential campaign could inspire them to gain the audience.
A very interesting project was shown by Giorgio Riva, the Managing Director of RCS Digital, and Claudio Giua, the Editorial Director of Espresso Group (Italy) . Premium Publishers Network is a project copmpetetive publishers join forces to enhance ad revenues and stop Google’s and Yahoo’s dominance in that market. But not only online was the main topic of the conference. Xavier Verellen, the Chief Commercial Officer of De Persgroep (Belgium) proved that print is still the best business model.
Like every year, INMA conference is also about forecasts for the nearest future of the news business. Lauren Rich Fine, drawing on her experience as a former Merrill Lynch analyst, looked at what’s in store for newsmedia companies in 2010-2012. Grzegorz Piechota, Vice President of INMA Europe, and Specials Projects Editor in Agora (Poland) was wondering, whether journalism will really be the main content in 2010. Earl J. Wilkinson, Executive Director and Chief Executive Officer of INMA, talked about the health of the newspaper post-recession, emerging business models, the fast-evolving value of content in various media platforms, and how newsmedia companies must prepare for the post-2011 revolutions ahead. In his opinion, the upcoming year is the last moment of danger, but at the same time last moment of opportunities for the news publishers.
Make sure you read all the reports and watch all the videos from the last Outlook 2010 INMA conference. Enjoy!
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