WSJ editor sees hope for print…

WSJ editor sees hope for print ads thanks to… recession: people look for a safe harbor in times of turbulence: http://tinyurl.com/5nup6u

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What drives Daily Telegraph, El Pais, Le Monde and New York Times to Krakow?

80+ delegates from 35 different European newsmedia companies have already registered to the INMA/OPA Europe Conference in Krakow, Poland (Sept. 29-Oct. 1, 2010). Among those who took advantage of the first deadline for early bird rates and registered... 

Newspaper challenged by an amateur blogger

Poland’s Gazeta Wyborcza believes it helps to build an open society by providing platforms for debates and inspiring readers concerned with a common good. Sometimes readers take an opportunity and start competing with their own newspaper. That morning... 

Ad campaigns: how newspapers go beyond print

A new branding ad campaign of Poland’s newspaper Gazeta Wyborcza shows it is no longer a paper only. It’s a website, a mobile app. It’s a news-multi-medium. Gazeta is the best read quality daily in Poland, a country that is a host of... 

The mobile future of newspapers

Newspapers have been looking for the Holy Graal for a long time. Finally, a new breed of mobile reading devices makes some publishers believe they are the future. Let’s have a look beyond the hype about iPads. Here’s an overview of the latest... 

INMA launches the Non-Traditional Advertising Awards Competition

Finally! A great competition for all dealing with advertising,  publishers, agencies and media houses in either print or online (or both). International Newsmedia Marketing Association (INMA) supported by two Polish media associations: Zwiazek Kontroli... 

Montgomery among speakers during the INMA/OPA Europe Conference

Another great INMA event is coming! On September 29th, the INMA/OPA Europe Conference will be organized in Kraków, Poland. Many speakers already confirmed their attendence with David Montgomery, CEO of Mecom Group among them.The programme of this year’s... 

Polish weekly “Polityka” comes out with a 3-D cover

5 days before the presidential election, the Polish weekly “Polityka” comes out with a three dimensional cover. Depending on the angle, readers can see one of two main presidential canditates in Poland. Thanks to the special foil with lenses,...