What people need to commit to mobile internet

“When you ask non-users of mobile Internet if they need one, the answer is NO. But this is a case for every technology invented ever,” says Nanno Palte from InSites Consulting.

“But actual users couldn’t live without it,” he adds.

Mr. Palte, Director of Market Insights Research, spoke at the Web Goes Mobile seminar in Grimbergen in Belgium on Dec. 4, 2008.

He acknowledged that mobile Internet penetration in Belgium, and some other countries in Europe, is not yet very high. About 9% of people with Internet-ready phones actually use them to surf the web.

The three key factors people want to see before they will commit to mobile Internet are:

 

• Control of expenses
• Relevant personalized content
• Benefit for themselves [for users]

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