Peter Vandermeersch: how newspapers can set a mobile strategy

The first step is a mental one, claims Peter Vandermeersch, an editor-in-chief of De Standaard, a Belgian daily newspaper.

De Standaard is published by a Belgian group Corelio.

Mr. Vandermeersch spoke at the Web Goes Mobile seminar in Grimbergen in Belgium on Dec. 4, 2008. (Read a summary of his speech written by Tom Corbett.)

Peter Vandermeersch gave a short interview to Inge van Gaal of INMA.

Asked for an advice how newspapers can set their mobile strategy, he said: ”The major advice is to forget that we are newspaper companies to realize that we are media companies.Some content that we are strong at, that we produce daily has to go the paper, but the other content really has to go on web and mobile immidiately. If you make this mental step, that is the basic point to set a successful mobile strategy in your companies.”

Watch full interview:

(Video by Tom Corbett of INMA.)

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