The first step is a mental one, claims Peter Vandermeersch, an editor-in-chief of De Standaard, a Belgian daily newspaper.
De Standaard is published by a Belgian group Corelio.
Mr. Vandermeersch spoke at the Web Goes Mobile seminar in Grimbergen in Belgium on Dec. 4, 2008. (Read a summary of his speech written by Tom Corbett.)
Peter Vandermeersch gave a short interview to Inge van Gaal of INMA.
Asked for an advice how newspapers can set their mobile strategy, he said: ”The major advice is to forget that we are newspaper companies to realize that we are media companies.Some content that we are strong at, that we produce daily has to go the paper, but the other content really has to go on web and mobile immidiately. If you make this mental step, that is the basic point to set a successful mobile strategy in your companies.”
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80+ delegates from 35 different European newsmedia companies have already registered to the INMA/OPA Europe Conference in Krakow, Poland (Sept. 29-Oct. 1, 2010).
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Poland’s Gazeta Wyborcza believes it helps to build an open society by providing platforms for debates and inspiring readers concerned with a common good. Sometimes readers take an opportunity and start competing with their own newspaper.
That morning...
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2010.08.27 at 21:06: Economist's exec loves tablets: it's a complete departure from the old world of digital. It’s much more like print http://bit.ly/9Vyz26
2010.08.26 at 8:10: 40% e-reader owners said they now read more than they did with print books (MRRI study via WSJ) http://bit.ly/dbs892
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. by Marshall Mcluhan, Canadian communications theorist and educator (1911-1980)
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