”The common mistake made is to take an existing publication and in some way to replicate that on mobile,” warns Paul Golding, former Chief Applications Architect at Motorola.
Mr. Golding, who is also an author of ”Next Generation Wireless Applications – creating mobile applications in a Web 2.0 and Mobile 2.0 world”, spoke at the Web Goes Mobile seminar in Grimbergen in Belgium on Dec. 4, 2008.
(Read a summary of his presentation written by Tom Corbett.)
”There is a lot of opportunities to extend newspaper’s readership through the mobile channel,” he said in an interview with Inge van Gaal of INMA. ”We are seeing now an emergence of new devices and data [transfer] plans. It is much easier to mobilize content, much easier to atract readers and users. The primary consideration needs to be an user experience.”
Agora’s (Poland) Sport.pl Group is one of the leaders of the Polish Internet ‘Sports’ category. After merging its various sports newsrooms into one, Sport.pl attracts 3.5 million users monthly. Marcin Gadzinski, the editor-in-chief of...
12,5 thousand Euro in cash plus advertising campaign worth 25 thousand Euro – this is the main prize in Startup Fest – a competition for independent internet entrepreneurs organized by Agora.
The publisher of the largest Polish daily “Gazeta...
Two editors went to Arles in France not only to watch pictures at the famous photography festival, but also to talk with the world’s best photographers about their pictures.
Les Rencontres (“Encounters”) is one of the most important...
Poland’s Agora partners with two European entrepreneurs to take the middle man out of buying advertising, selling simple ads directly through web sites. Is AdTaily.com the future of online advertising?
In August issue of the INMA Ideas magazine...
Today’s pupils are the first generation that does not remember the world before the Internet revolution. But our schools got stuck in the “chalk age”. What newspapers can do about it?
This May twenty five reporters of Gazeta Wyborcza,...
80+ delegates from 35 different European newsmedia companies have already registered to the INMA/OPA Europe Conference in Krakow, Poland (Sept. 29-Oct. 1, 2010).
Among those who took advantage of the first deadline for early bird rates and registered...
Poland’s Gazeta Wyborcza believes it helps to build an open society by providing platforms for debates and inspiring readers concerned with a common good. Sometimes readers take an opportunity and start competing with their own newspaper.
That morning...
Recent tweets
2010.08.27 at 21:06: Economist's exec loves tablets: it's a complete departure from the old world of digital. It’s much more like print http://bit.ly/9Vyz26
2010.08.26 at 8:10: 40% e-reader owners said they now read more than they did with print books (MRRI study via WSJ) http://bit.ly/dbs892
2010.08.25 at 20:17: New York Times, L'Equipe, Montreal Gazette, Polskapresse, IAB - new speakers at INMA/OPA Europe Conference (29.09-1.10) http://bit.ly/bd7TUq
2010.08.25 at 20:06: 150+ delegates from 40 different companies already registered for the INMA/OPA Europe Conference (29.09-1.10, Krakow) http://bit.ly/aL4jhq
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