”The common mistake made is to take an existing publication and in some way to replicate that on mobile,” warns Paul Golding, former Chief Applications Architect at Motorola.
Mr. Golding, who is also an author of ”Next Generation Wireless Applications – creating mobile applications in a Web 2.0 and Mobile 2.0 world”, spoke at the Web Goes Mobile seminar in Grimbergen in Belgium on Dec. 4, 2008.
(Read a summary of his presentation written by Tom Corbett.)
”There is a lot of opportunities to extend newspaper’s readership through the mobile channel,” he said in an interview with Inge van Gaal of INMA. ”We are seeing now an emergence of new devices and data [transfer] plans. It is much easier to mobilize content, much easier to atract readers and users. The primary consideration needs to be an user experience.”
Pit Gottschalk, Head of CEO Office in Axel Springer (Germany), was one of the speakers at the INMA European Conference in Cascais, Portugal (19-21 October 2011). Watch Pit explain his measurement system of newsroom transformation process.
Pit Gottschalk...
Earl J. Wilkinson, Executive Director of INMA, USA concluded the INMA European Conference in Cascais with his Outlook for 2012. Watch what his advice for newsmedia companies are.
Publishers need cultural change, and only in that matter with new oxygen,...
Marc Leimann, Group Consumer Sales Director from Mecom (UK), was one of the speakers during INMA European Conference in Cascais, Portugal (19-21 October 2011). He told the story of SweetDeal – watch how helpful this strategy can be for newsmedia...
Ravi Dhariwal, CEO Times of India, was one of the speakers at INMA European Conference in Cascais (Portugal, 19-21 October 2011). Exclusively for Forum4Editors.com he reveals the secrets behind successful newspapers in India.
Most of Indian publishers...
Every year INMA Europe honors one person with the highest possible honor in this organization, the Golden Tie. The 2011 award was presented to Guillermo Schmitt, the CEO of Segodnya Multimedia.
The golden tie is an award which has a long history and is...
Earl J. Wilkinson, Executive Director of INMA, USA concluded the INMA European Conference in Cascais with his Outlook for 2012. He said that newsmedia companies need cultural change, and only in that matter with new oxygen, new growth can be expected.
Newspapers...
Dirk Milbou, the managing partner of Yento! (Belgium) spoke during the short brainsnack session of the INMA European Conference in Cascais about the necessity of exploiting the data by the publishers.
Dirk Milbou’s presentation was probably most...
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There is a terrific disadvantage in not having the abrasive quality of the press applied to you daily. Even though we never like it, and even though we wish they didn't write it, and even though we disapprove, there isn't any doubt that we could not do the job at all in a free society without a very, very active press. by John F. Kennedy, Thirty-fifth president of the US (1917-1963)
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