Paul Golding: how newspapers can go mobile

”The common mistake made is to take an existing publication and in some way to replicate that on mobile,” warns Paul Golding, former Chief Applications Architect at Motorola.

Mr. Golding, who is also an author of ”Next Generation Wireless Applications – creating mobile applications in a Web 2.0 and Mobile 2.0 world”, spoke at the Web Goes Mobile seminar in Grimbergen in Belgium on Dec. 4, 2008.

(Read a summary of his presentation written by Tom Corbett.)

”There is a lot of opportunities to extend newspaper’s readership through the mobile channel,” he said in an interview with Inge van Gaal of INMA. ”We are seeing now an emergence of new devices and data [transfer] plans. It is much easier to mobilize content, much easier to atract readers and users. The primary consideration needs to be an user experience.”

Watch full interview:

(Video by Tom Corbett of INMA.)

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