Annita Beysen: focus on consumers, not a product

”Products will come and go, websites will come and go, newspapers will come and go, consumers will always stay,” says Annita Beysen, an owner of U-sentric consultancy.

U-sentric is a Belgium-based user experience engineering and design company. 

Ms. Beysen and Tarra Shrimpton-Smith, a project manager at U-sentric, spoke with our Inge van Gaal at the Web Goes Mobile seminar in Grimbergen in Belgium on Dec. 4, 2008.

They explained why it is so important now to keep consumers happy, especially if you create a website in this so competitive world.

Watch full interview:

(Video by Tom Corbett of INMA.)

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