Interview: Mark Challinor, g8wave Europe

How to take a printed edition of a newspaper and move it to online, and then move it to mobile? How traditional media companies can use mobile to expand their reach and increase revenues?

In November 2008, INMA in association with GIPP organised in Moscow a local seminar for newsmedia executives from Russian newspapers.

With several top-class speakers from INMA being there, it was an ideal time to interview some of them.

We asked Mark Challinor, a managing director at mobile marketing company g8wave Europe and a board member of the INMA: what Russian publishers can learn from their collegues from the West about changing media marketplace?

(Video interview made by Tom Corbett.)

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