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	<title>Comments on: Unconventional branding in the new-media environment</title>
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		<title>By: INMA Outlook: conclusions of conference in Vienna &#124; forum4editors.com</title>
		<link>http://forum4editors.com/2008/10/unconventional-branding-in-the-new-media-environment/comment-page-1/#comment-687</link>
		<dc:creator>INMA Outlook: conclusions of conference in Vienna &#124; forum4editors.com</dc:creator>
		<pubDate>Mon, 13 Oct 2008 12:25:38 +0000</pubDate>
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		<description>[...] Rappold, the CEO of Knallgrau, proved there are unconventional ways of bringing audience to the brand and therefore building its better recognition especially among young consumers. By [...]</description>
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