Poland’s Gazeta Wyborcza awarded by WAN

The World Association of Newspapers announced Poland’s daily, Gazeta Wyborcza, the Newspaper of the Year in the 2008 World Young Reader Prize.

The Prize was received by Beata Jaworowska, the Deputy Marketing Director in Gazeta Wyborcza (published by Agora media group), Poland, and Katarzyna Kolanowska, the Marketing Director of Gazeta Wyborcza, Poland during WAN’s Readership Conference in Amsterdam in October 16-17, 2008.

The reason for jury’s verdict was:

“This newspaper clearly engages its young readers on many fronts — from sport to education to human rights — in creative and effective ways that are sure to build loyalty. This commitment was proven again with the paper’s two entries this year that won jury commendations”

How do they win young readers? Read an article written by Ewa Tomaszewicz, head of educational content at Gazeta Wyborcza and its online services.

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