INMA poll: Axel Baumann on deadly sins of newspapers
October 2, 2008 by marek.miller · Leave a Comment
Axel Baumann, Dipl.-Volkwirt in ZMG Zeintungs Marketing GMBH&Co KG (Germany) talks about deadly sins of today’s newspapers.
Tagged: conference, INMA, newspaper, Outlook 2009, poll
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(No Ratings Yet)INMA poll: Remi Boel, Market Intelligence Director, on deadly sins of newspaper
October 2, 2008 by marek.miller · Leave a Comment
Remi Boel, Market Intelligence Director, talks about deadly sins of today’s newspapers.
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On importance of good cooperation between editorial and marketing departments
October 2, 2008 by marek.miller · 1 Comment
Grzegorz Piechota and Jerzy Wojcik spoke about how important is the content of the newspaper and how it can be sold with the help of marketing departments.
Tagged: Case studies, INMA, Marketing, Outlook 2009
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(No Ratings Yet)Is it possible to change the perception of the newspaper without changing its editorial content?
October 1, 2008 by marek.miller · 2 Comments
The above question was answered by Bernard Asselin from “The Gazette” in Canada during the branding seminar of INMA Outlook 2009 conference. Read more
Tagged: Case studies, conference, INMA, Marketing, Outlook 2009
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(No Ratings Yet)Unconventional branding in the new-media environment
October 1, 2008 by marek.miller · 1 Comment
Dieter Rappold, the CEO of Knallgrau, speaks during the INMA’s pre-seminar about branding in the new media environment (Web 2.0) Read more
Tagged: brand extensions, conference, INMA, Outlook 2009
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(1 votes, average: 4.00 out of 5)How important is your newspaper’s brand?
October 1, 2008 by marek.miller · 1 Comment
During the INMA Outlook conference, Inge Van Gaal began her speech on the importance of branding with the statement that the most important issue of every newspaper is how it is perceived by the consumer.
The INMA Conference Outlook 2009 is about to begin
October 1, 2008 by marek.miller · Leave a Comment
One of the seminars with which the International Newsmedia Marketing Association conference will begin today is the branding seminar. The speakers will speak about the importance of branding in the media world. Read more
Tagged: Case studies, conference, INMA, Marketing, Outlook 2009
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