Annabel Hembry believes there are still early days for mobile content business.
”It’s been a year of mobile for the last five years. You have to be there at the beginning, because newspapers are shifting. People do want content from all different areas: from online to mobile. You’ve got to try. You’ve got to bring someone on board who can move mobile, who can move content to mobile arena,” she says.
And adds: ”You’ve got to be prepared to make mistakes. None of us are the sort of mobile gurus. Industry is changing all the time.”
”Metro’s content is accessible through mobile. Metro has a right audience: urban. They invested a lot of money, a lot of time and effort into it. And they’ve taken on a mobile editor, so they write completely different stories than theye are online and in paper. This is very important, because readers from mobile phone want a completely different content.”
However, producing content for mobile has not had big impact on the Associated newspapers’ newsrooms until now.
”It is a different team of people at the moment,” Ms. Hembry explained.”But I think they have already been affected by all sorts of user-generated-content and interaction that way that people can take pictures on their mobile phones, can upload them to websites. That’s probably changing way journalists look at things and the way photo-journalists do things. We all know can be journalists. I think that particularly in the regional titles that’s the way things are moving.”
Watch interview with Annabel Hembry
(Interview made by Artur Karda, multimedia reporter at Media Regionalne, Polish part of Mecom Group.)
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