INMA poll: Geert Spapen, De Persgroep, on the future of classified advertising in print

Geert Spapen, Group Manager for the Classified Business Unit at De Persgroep in Belgium, answers to our question: When do you think the last classified ad will be printed on paper?

We asked Mr. Spapen also: why should we keep an eye on De Persgroep the coming year?

Interview made by Tom Corbett at the INMA/IFRA Classified Seminar in Prague, October 22-23, 2008.

Case studies on journalism, interactions and marketing of newspapers

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Media convergence: dare to make mistakes

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