http://forum4editors.com/2008/10/het-parool-content-is-the-key-being-local-is-the-tactics/ The forum for editors on innovative journalism and marketing at newspapers Wed, 28 Jul 2010 18:34:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://forum4editors.com/2008/10/het-parool-content-is-the-key-being-local-is-the-tactics/comment-page-1/#comment-755 INMA Outlook: conclusions of conference in Vienna | forum4editors.com Thu, 16 Oct 2008 00:10:14 +0000 http://forum4editors.com/?p=936#comment-755 [...] Juan Antonio Giner of Innovation Media talked about the necessity of the newspapers’ content reinvention. In his opinion, the today’s crisis of the newspapers is the crisis of content. This, plus being local, was also the main topic of Frits Campagne’s presentation. “Het Parool” builds its market position by being local and as close to its readers as possible. [...] [...] Juan Antonio Giner of Innovation Media talked about the necessity of the newspapers’ content reinvention. In his opinion, the today’s crisis of the newspapers is the crisis of content. This, plus being local, was also the main topic of Frits Campagne’s presentation. “Het Parool” builds its market position by being local and as close to its readers as possible. [...]

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