Comments on: Creating a new brand for classifieds http://forum4editors.com/2008/10/creating-a-new-brand-for-classifieds/ The forum for editors on innovative journalism and marketing at newspapers Wed, 09 May 2012 00:19:12 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Sithole http://forum4editors.com/2008/10/creating-a-new-brand-for-classifieds/comment-page-1/#comment-11518 Sithole Fri, 10 Apr 2009 15:56:10 +0000 http://forum4editors.com/?p=1288#comment-11518 We are seller and distributors of all brands models of mobile phones all over the world, all phones are brand new unlocked and second hand phones, fitted in their factory boxes containing all the accessories including users manual with warranty. We are seller and distributors of all brands models of mobile phones all over the world, all phones are brand new unlocked and second hand phones, fitted in their factory boxes containing all the accessories including users manual with warranty.

]]> By: Sithole http://forum4editors.com/2008/10/creating-a-new-brand-for-classifieds/comment-page-1/#comment-11517 Sithole Fri, 10 Apr 2009 15:52:38 +0000 http://forum4editors.com/?p=1288#comment-11517 Interested peoples only. Interested peoples only.

]]> By: grzegorz.piechota http://forum4editors.com/2008/10/creating-a-new-brand-for-classifieds/comment-page-1/#comment-1097 grzegorz.piechota Mon, 27 Oct 2008 11:19:38 +0000 http://forum4editors.com/?p=1288#comment-1097 @confiteor: You're right: the money will follow the users and NOT the other way around. Re: user experience in classifieds. This case may also be interesting for you. Last year, at the INMA Classified Advertising seminar in Warsaw, Pawel Wujec, Director of Vertical Portals at Poland's Gazeta Wyborcza and Tan Chan, COO at US-based Gabriels Technology Solutions, were speaking about designing user experience for Gazeta's real estate vertical. Main points: - the user’s journey to buy a property starts not with ads, but with information about neighbourhood (crime, transport, schools etc.), prices in this area and information about construction companies; - the ads: user gets detailed listings with photos of the building facilities, area, apartament plans etc.; - additional services: financial options, mortgage offers etc.; - they advised not to leave users after the transaction: message boards and stories about construction companies, customers' reviews etc. provide helpful information for old and new customers; - content on interior design, editorially and user generated: they created a community-driven database of users' photos and stories with ideas and advice about interior design. You can have a look at their website: http://gazetadom.pl (in Polish). Hope it is helpful. @confiteor: You’re right: the money will follow the users and NOT the other way around.

Re: user experience in classifieds. This case may also be interesting for you.

Last year, at the INMA Classified Advertising seminar in Warsaw, Pawel Wujec, Director of Vertical Portals at Poland’s Gazeta Wyborcza and Tan Chan, COO at US-based Gabriels Technology Solutions, were speaking about designing user experience for Gazeta’s real estate vertical.

Main points:
- the user’s journey to buy a property starts not with ads, but with information about neighbourhood (crime, transport, schools etc.), prices in this area and information about construction companies;
- the ads: user gets detailed listings with photos of the building facilities, area, apartament plans etc.;
- additional services: financial options, mortgage offers etc.;
- they advised not to leave users after the transaction: message boards and stories about construction companies, customers’ reviews etc. provide helpful information for old and new customers;
- content on interior design, editorially and user generated: they created a community-driven database of users’ photos and stories with ideas and advice about interior design.

You can have a look at their website: http://gazetadom.pl (in Polish). Hope it is helpful.

]]> By: Confiteor http://forum4editors.com/2008/10/creating-a-new-brand-for-classifieds/comment-page-1/#comment-1094 Confiteor Mon, 27 Oct 2008 10:39:57 +0000 http://forum4editors.com/?p=1288#comment-1094 "The money will follow the users and the other way around”, he said." Has this been quoted correctly? Wondering if he actually said: "The money will follow the users and NOT the other way around.” I'm interested in this because I am locked in a battle with people who want to build a classifieds service that almost ignores the user experience. They want to trade on traditional newspaper readers' online ignorance. My argument is that to have a chance of competing over the longer term with the countless numbers of new classified services available, we have to put the user first every time. “The money will follow the users and the other way around”, he said.”

Has this been quoted correctly? Wondering if he actually said: “The money will follow the users and NOT the other way around.”

I’m interested in this because I am locked in a battle with people who want to build a classifieds service that almost ignores the user experience. They want to trade on traditional newspaper readers’ online ignorance.

My argument is that to have a chance of competing over the longer term with the countless numbers of new classified services available, we have to put the user first every time.

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