Browse >
Home /
Tweets / Revolution at the Daily Telegraph
Revolution at the Daily Telegraph
With its move to full colour complete, the UK Daily Telegraph is enjoying a “new golden age”, according to its editor-in-chief Will Lewis. But the revolution has been brutal – and staff could yet strike.
Two articles – by the Independent’s Ian Burrell and by the Guardian’s Stephen Brook – give a summary of recent changes at the best read quality daily newspaper in the United Kingdom.
A group once seen as gentlemanly and old-fashioned is leading now the way into the digital era. While the latest circulation figures show a year-on-year decline of the daily title by 3% to 887,664 in August, unique users to Telegraph.co.uk have more than doubled to 18,746,025 over the past year. The reason is that the website attracted many users abroad.
Here is an interactive timeline of the changes since the Barclay brothers bought the Daily and Sunday Telegraph titles and the Spectator for £665m in June 2004 (spotted at the Guardian website):
Some quotes from Will Lewis:
On the revolution he started: “In essence, what we have done is put a group of highly talented journalists in a room and asked them to get on with it. We have provided the means for them to express themselves in paper, online, down a mobile phone and in distribution outlets that we haven’t yet announced. That is now working brilliantly. We are a united operation in a way that I haven’t experienced before in newspapers.”
Answering to complaints that the Telegraph is now one of the unhappiest newsrooms in Fleet Street: “I will concede it’s not Disneyland. It’s a tough place to work. Our people are very, very demanding of each other and they set very high standards. I will say this, if you can do it here, you can do it anywhere. This is probably the most demanding place to work in Fleet Street, I will admit that.”
More recent stories
Digital trends for publishers – perspectives from Israel
During the Digital Innovators’ Summit in Berlin, Daniel Cohen, Partner, Gemini Fund briefly covered the Israel startup environment and some of the current trends he is seeing as it relates to new startups and innovation.
Number of investments in...
Determining and monetizing the audiences
Audience is publishers’ most valuable asset – and they want to monetize this audience yourself, rather than letting others reap the benefits. Software services and private ad exchanges can help manage and safeguard your precious data and optimize...
Interactive advertising and marketing by Dow Jones and Serviceplan
Selling online advertising inventory at a decent rate is still a challenge. Publishers need to create attractive offerings and be pro-active in selling these. Participants of the Digital Innovators’ Summit in Berlin could listen to different industry...
Leveraging social media in newsmedia companies
The reach and scale of social media continues to grow, but how can publishers profit from this? In this session, publishers provided insights into their strategies and approaches to social media.
Dan Hickey is the SVP, Digital Engagement, Meredith, USA
What...
International digital growth strategies for Axel Springer
Growth can be pursued in a number of different ways, but one of the most challenging and lucrative ways is expanding business into other countries. Digital makes it easier to reach customers in other countries. Dr. Jens Müffelmann shared his strategies...
Developing new revenue streams – Digital Innovators’ Summit
New Revenue Streams were the topic of one of the sessions during the Digital Innovators’ Summit in Berlin. Integrating e-commerce into magazine sites, offering commerce deals with the publisher’s brand on a white label platform, and utilizing...
How to make content work – in Forbes, Sports Illustrated and nugg.ad
Delegates from Forbes, Sports Illustrated and nugg.ad spoke during the Digital Innovators’ Summit in Berlin about the core of the digital publishing business.
Quality content remains at the heart of the digital publishing business. But how can it...
Comments
Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!