INMA brings Indian passion to Vienna
September 4, 2008 by grzegorz.piechota · Leave a Comment
Rahul Kansal, chief marketing officer at the Times of India, will be a special guest of the INMA Outlook 2009: European Conference in Vienna on October 1-3, 2008. Read more
Tagged: advertising, campaign, Case studies, conference, INMA, Marketing
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(No Ratings Yet)Contest: $5 million for digital media experiments
September 4, 2008 by grzegorz.piechota · Leave a Comment
The Knight Foundation reopened its News Challenge: an annual contest funding innovations in news and communication. It is open to community-minded innovators worldwide, from software designers to journalists to citizens and students of any age. Read more
Tagged: Case studies, competition, internet, NGO partners, online
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(No Ratings Yet)What is the business model for the New York Times online?
September 4, 2008 by grzegorz.piechota · Leave a Comment
”The answer is somewhat complicated,” Vivian Schiller, senior vice president and general manager at NYTimes.com, replies to the reader’s question. Read more
Secret world of Rupert Murdoch
September 4, 2008 by grzegorz.piechota · 1 Comment
”Rupert Murdoch doesn’t need to print or broadcast the news to make it … news. He may be among the biggest gossips in New York,” writes Michael Wolff. Read more
Tagged: book, Case studies, magazine, Marketing, newspaper
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(1 votes, average: 5.00 out of 5)World on the brink of a cold war
September 1, 2008 by grzegorz.piechota · Leave a Comment
Poland’s Gazeta Wyborcza has just started a new series of features that tell the story of recent war in Georgia from many different perspectives: Georgian, Russian, American, Polish, French, German, Ukrainian and Belarussian ones. Read more
Tagged: blogs, feature, foreign news, Gazeta, investigative journalism, newspaper, series
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(No Ratings Yet)Marriage story of Brigita and Julius
September 1, 2008 by grzegorz.piechota · 2 Comments
Lithuanian daily Respublika has relaunched its weekend supplements: Brigita (for women) and Julius (for men). Here is the recipe for a perfect newspaper supplement advertising campaign, writes Ramune Vaiciulyte, editor-in-chief of Respublika. Read more
Tagged: advertising, campaign, magazine, Marketing, newspaper, supplement
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(3 votes, average: 4.00 out of 5)
