News design: focus on readers’ concerns, not yours
September 23, 2008 by grzegorz.piechota · 2 Comments
Stop asking questions like: What do you want to read about? How the newspaper should change? Do you prefer longer or shorter stories? Read more
Make bloggers allies of your newspaper
September 22, 2008 by grzegorz.piechota · 2 Comments
Quality local bloggers can help newspapers to make them relevant to readers and to grow revenue, says John Wilpers of Innovation Media Consulting. Read more
How we got 141,665 photos from readers
September 21, 2008 by grzegorz.piechota · 2 Comments
How many photo reporters can you assign to make a portrait of your country? 1? 2? 5? 10? 50? What about 25 thousand? It is possible, we have done it, writes Grzegorz Piechota of Poland’s Gazeta Wyborcza. Read more
Untold stories from Iraq War
September 21, 2008 by grzegorz.piechota · Leave a Comment
Polish troops will withdraw from Iraq until October 31st, 2008. In a week-long series of feature stories Gazeta Wyborcza has revealed facts about the mission that had been rarely known in Poland. Read more
What television and the Internet is doing to our kids?
September 19, 2008 by grzegorz.piechota · Leave a Comment
Do you try to catch young readers and convince them to read a newspaper? Bad news from scientists: the Digital Age can stupefy the youngsters and jeopardize our future. Read more
When views matter as much as news
September 19, 2008 by grzegorz.piechota · 9 Comments
Updated: When these newspapers hit newsstands and subscribers’ homes, everybody has already known what happened. So what has mattered more? Read more
Stop worrying that the Internet will consume print
September 19, 2008 by grzegorz.piechota · Leave a Comment
”The Internet will not consume print, because it’s not strong enough, it’s not better, and it’s too busy consuming itself”, predicts Bob Guccione on his blog at the Huffington Post. Read more
The Testimony about Pope John Paul II
September 14, 2008 by grzegorz.piechota · 4 Comments
Poland’s Gazeta Wyborcza co-produced a new documentary movie on John Paul II. Its worldwide premiere will be held in Vatican on Oct. 16, 2008, in the presence of pope Benedict XVI, writes Malgorzata Skowronska, Gazeta’s special project manager. Read more
New WSJ magazine: a new standard or a flop?
September 12, 2008 by grzegorz.piechota · Leave a Comment
Financial Times supplement ”How to Spend It” is like a BMW 3-series, and this is a BMW 7-series, says Robert Thomson, an editor-in-chief of the Wall Street Journal. Is he right? Read more
Times of India speaks from the heart
September 12, 2008 by grzegorz.piechota · Leave a Comment
”In our campaigns – rather than talk about the newspaper, we try and be the platform or the presenter of ideas that come from the readers’ own lives, reflect their hopes, aspirations,” says Rahul Kansal, the chief marketing officer at the Times of India. Read more








