Readers show their solidarity with Tibetans

How to combine the best features of a physical printed newspaper and online communication tools? Look at this interactive campaign run by Poland’s Gazeta Wyborcza.

In March 2008, a week of protests against China’s 57-year rule of Tibet erupted into rioting in the region’s capital Lhasa. On March 20, huge military convoys were heading to Tibet through mountain passes in western China.

The news made the next day’s newspapers’ headlines and Poland’s Gazeta Wyborcza was no exception to cover Tibetan uprising on the front page. Gazeta’s online edition immediately created a special report on Tibet. You could call these activities: a traditional approach.

So what’s new?

1. Blog aggregating news and comments on Tibet and protests against Chinese policies

The blog is called “Tibet Watch.” It is a non-commercial venture and it’s written by volunteer journalists with different media background (Gazeta, free newspaper Metro, web portal Gazeta.pl and a radio station TOK FM) accompanied by human rights activists (Helsinki Foundation for Human Rights).

They cover both online and real-world protests or activities connected with Tibet and Summer Olympics in China.

 

 

2. Gazeta invited readers to show their solidarity with Tibetans

The newspaper devoted the front and back page of its Monday feature supplement Duzy Format (Large Format) to print the flag of Tibet (paper size: 2 x A3 page or 841 x 297 mm).

Readers could use this flag when demonstrating their support for Tibetans or their disappointment with Chinese policies there. And many used the flag. They put it on windows of their cars, on message boards at school. They marched with them, met with friends. They even organized flash mobs: gatherings of anonymous people called to a public place by a text message on the mobile phone or an e-mail.

 

 

 

 

3. Readers documented their actions by themselves

Gazeta encouraged readers to take photos of themselves with the Tibetan flag and upload them to our web portal Gazeta.pl. Within a week we got over 1000 photos. And we printed some of them in the next issue of Duzy Format.




Gazeta’s web photo board

On the streets

At an elementary school

At a secondary school

With tulips

In the mountains

If you would like to see more photos submitted by Gazeta’s readers, please go to its photo board.

Case studies on journalism, interactions and marketing of newspapers

Obama would win the US elections if they were held in eight other countries

Is not it a somewhat crazy idea? Canadian daily newspaper La Presse invited the leading titles from many countries of the world to make a poll about US presidential candidates. Seven newspapers followed. The result: Obama would win everywhere. An international... 

Stanislaw Lem’s unpublished works discovered

Newspaper’s idea to publish a collection of the greatest works by a science-fiction writer Stanislaw Lem helped to discover his unpublished opera on Stalin. Stanislaw Lem was 85 when he died in 2006. His books — like Solaris, Tales of Prix... 

Revealed: Pope John Paul Wounded by Priest in 1982

The Pope John Paul II was wounded by a knife-wielding priest in 1982, a year after he was shot in St Peter’s Square, but the injury was kept secret, his former top aide says in a documentary film, co-produced by a Polish newspaper. Cardinal Stanislaw... 

How to engage bloggers into the newspaper

Here are some tips from John Wilpers of Innovation: You need to go out into the community, find the quality bloggers, send them an e-mail or call them on the phone. ”It does not take a lot of convincing.” Mr. Wilpers, a consultant for Innovation Media... 

How to change our newspaper’s image

”When you try to change an image of a newspaper with a marketing campaign, changes in its content must follow. Otherwise there would be a disconnection between the new image and the content,” says Bernard Asselin, Vice President of The Gazette in... 

Mobile content: snack, speed & snip

”Content on mobile phone is all about snacking. All about speed. You just want little snippets of information,” says Annabel Hembry, Head of Communications at Associated Newspapers (UK). Ms. Hembry is responsible for mobile channels at the Mail titles... 

Media convergence: dare to make mistakes

“90 per cent of newspaper reporters can become good TV or radio journalists. It is not difficult. Don’t make it a rocket science,” says Ulrik Haagerup, Head of News at Danish Broadcasting Corporation and former newspaper editor. Mr....