How to promote an investigative story?
July 25, 2008 by grzegorz.piechota · Leave a Comment
In March 2008 Poland’s Gazeta Wyborcza broke a story about how the Catholic Church covered up a child-molestation scandal in Poland. Thanks to the internet and in-paper promotion more readers bought a paper on the day of publication.
The story hit the Gazeta’s front page on Monday, but the promotional efforts started many days before. Read more
Tagged: campaign, Gazeta, in-paper promotion, investigative journalism, newspaper
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(No Ratings Yet)The Church’s Sinful Secret
July 25, 2008 by grzegorz.piechota · 1 Comment
Many priests knew about it, as did three bishops. For years, the horrible truth could not be revealed – an investigative story about how the Catholic Church covered up a child-molestation scandal in Poland.
Read more
Tagged: feature, Gazeta, investigative journalism, newspaper, taboo
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(2 votes, average: 4.50 out of 5)Front page promo ad for “Solidarity with Tibet” campaign
July 25, 2008 by grzegorz.piechota · Leave a Comment
Two days before Poland’s Gazeta Wyborcza devoted a cover of its feature supplement to the Tibetan flag, the paper run a unique promo ad on its main section’s front page.
It is a very rare example of using Gazeta’s front page to promote future features in a graphic way.
The ad reads:
Solidarity with Tibet
Join the protest!
The cover of Monday’s Duzy Format [supplement] will be the flag of Tibet. You can show it publicly, appear with it to demonstrate one’s objection against policy of China. And you can send us a photo!
Would you like to learn more about this campaign? Read here.
Tagged: campaign, Gazeta, in-paper promotion, newspaper
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(No Ratings Yet)In-paper promotion for “Parents back to school” series
July 25, 2008 by grzegorz.piechota · Leave a Comment
Three days before Poland’s Gazeta Wyborcza launched its “Parents back to school” series, it run a full page promo ad in the main section.
It reads:
Rehearsals for Parents
Was and Sterlingow go back to school
After 30 years we do homework again, we write tests, we answer at the class board. We thought that today children have easier than before. On Monday we will tell you how it is.
Tests for parents, advice – in Gazeta Wyborcza from Monday
Check if you can help your kid in learning!
Would you like to learn more about this series? Read here.
Tagged: feature, Gazeta, in-paper promotion, newspaper
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(No Ratings Yet)Parents back to school!
July 25, 2008 by grzegorz.piechota · 2 Comments
Imagine that: after 30 years you go back to school. You must do your homework again, write exam tests, answer to teachers’ questions in front of your class. Are you ready?
Tagged: feature, Gazeta, newspaper, test, user-generated-content
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(1 votes, average: 4.00 out of 5)Readers show their solidarity with Tibetans
July 24, 2008 by grzegorz.piechota · 4 Comments
How to combine the best features of a physical printed newspaper and online communication tools? Look at this interactive campaign run by Poland’s Gazeta Wyborcza. Read more
Tagged: blog, campaign, Gazeta, iPhone, user-generated-content, young readers
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(1 votes, average: 5.00 out of 5)
