April 30, 2013 by marek.miller
The biggest revenue growth opportunity for news publishers in 2013 is video accompanied with high-CPM advertising, according to the INMA Board of Directors. During the INMA World Congress the innovators: Espen Egil Hansen (Executive Editor, Verdens Gang), and Anna Rastner (Managing Editor, Digital Content, Expressen) shared what they are doing in the video space and how these opportunities scale to publishers of all sizes. Read the story »
April 30, 2013 by marek.miller
What does transition from print to digital look like? What are the steps that should be taken? What is the tipping point to make such a transition? Gregory Hywood (CEO, Fairfax Media) answered those questions in his presentation during the INMA World Congress in New York. Read the story »
April 30, 2013 by marek.miller
What can premium news companies do to win the younger, Twitter-centric news consumer? During the INMA World Congress, Michael Lamb (Principal, McKinsey & Company) unveiled new research on the subject and recommended new ways to connect with consumers who have grown accustomed to a 24-hour clock for news and have come to expect ubiquitous access to news brands across print and digital platforms. Read the story »
April 29, 2013 by marek.miller
Three of the world’s leading news publishers spoke during the INMA World Congress in New York about what they are doing to accelerate their transformations on the road to multi-media. Lewis D’Vorkin (Chief Product Officer, Forbes Media), Rob Grimshaw (Managing Director, FT.com, Financial Times), and Petteri Putkiranta (Commercial Director, Helsingin Sanomat) shared their experience in becoming the market disruptor. Read the story »
April 29, 2013 by marek.miller
The Times of India is the world’s largest English-language newspaper with more than 4.6 million circulation daily. The company thinks big, even in an exponential age. The presentation done by Shrijeet Mishra (Chief Operating Officer, Times of India) and Arunabh Das Sharma (President, Times of India) at the INMA World Congress conference looked at two major revenue initiatives that are changing the game in India and having reverberations around the world. Read the story »
April 29, 2013 by marek.miller
The Huffington Post has changed the rules of publishing in its eight short years of operation as a news, blog and original content Web site: a clear point of view, citizen-powered contributions, clever traffic generation, social media infusion, sponsored content, and both more localised and global news. Arianna Huffington spoke during the INMA World Congress 2013 about the three trends that are dominating the media world today. Read the story »
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