Top

We all know the general tendency. Conference and training budgets are cut to an all time low in a recession period. But You also know you just can’t neglect all training and conferences for a whole full year. Networking is important. Sharing ideas is important. So here’s a list of the 4 most important conferences we at Forum4Editors think you or a colleague should go to (in chronicle order of dates):
Read the story »

Blog

Default Thumbnail Seperating Truth from Fiction About Newspapers in This Recession

Read INMAs latest report for free on http://eepurl.com/z7d about the future of newspapers and newspaper... 

Default Thumbnail WAN and IFRA merger back on track?

[/caption]Rumour has it that the Board of Directors of WAN (World Association of Newspapers) and the... 

Default Thumbnail NYT making Money From Obama Victory

Wonder how your newspaper could make (more) money from elections? Watch the New York Times carefully.... 

Default Thumbnail WIRED magazine launches iPhone app.

WIRED magazine has launched an iPhone application just a few days ago. WIRED magazine publishes hundreds... 

alt text Mobile internet according to Google

”There are over 3 times more mobile users than internet users. There are more mobile phones than TV... 

More news & debates »


Featured video

viral marketing? video ad from Nike

It’s not a TV news item. It’s not an ad for a video-game. It’s a Nike ad! Notice the... 

Annita Beysen: focus on consumers, not a product

”Products will come and go, websites will come and go, newspapers will come and go, consumers will... 

More videos

Danny Lein: successful mobile sites of newspapers
Paul Golding: how newspapers can go mobile
Peter Vandermeersch: how newspapers can set a mobile strategy
Interview: Mark Challinor, g8wave Europe
Interview: Patrick van Waeyenberghe, de Persgroep
INMA poll: Marlena Jezierska, Agora, on the future of classified advertising in print
INMA poll: Geert Spapen, De Persgroep, on the future of classified advertising in print
INMA poll: George Zafolias, Naftenporiki, on the future of classified advertising in print
INMA poll: Gerald Coniel, Junk Mail, on the future of classified advertising in print
INMA poll: Guillermo Schmitt, Segodnya Multimedia, on the future of classified advertising in print
Even more videos »

Tweets: links of interest

2009.05.06 at 14:45: Google: Working with publishers to monetise online - Press Gazette.

2009.03.27 at 13:58: INNOVATION HIRED BY LIBÉRATION at WHAT’S NEXT: INNOVATIONS IN NEWSPAPERS.

2009.02.24 at 17:10:

And yet another article on online subscription model. This time another argument FOR the online paid-for content model. New York Times Nuts Not To Charge Subscription Fee NYT.

2009.02.05 at 9:25: 91% of the marketing executives who participated in a digital-advertising survey (06/08) reported that their companies were advertising online, 80% said that their companies allocate their media budgets by using subjective judgements or by repeating whatever they did the year before. Only 50% were using click-thorugh rates to measure effectiveness and only 30% considered the offline impact of digital marketing. Those who did measure the impact of online marketing were less satisfied with digital marketing than those who did not. -- McKinsey report on digital marketing and its metrics

2009.02.04 at 9:34: NYTimes considers charging for its website. The discussion goes on within the New York Times company how to have readers pay for the quality content they produce. Wall Street Journal and FT both have paid-for content online.

2009.01.29 at 13:12: Nielsen Online reported a 16% year-over-year increase in unique visitors to the top 10 newspaper websites. http://tinyurl.com/cphzq2

More recommended readings »
You can also follow us on Twitter


Case-studies from all over the world

alt text Obama would win the US elections if they were held in eight other countries

Is not it a somewhat crazy idea? Canadian daily newspaper La Presse invited the leading titles from many... 

alt text Stanislaw Lem’s unpublished works discovered

Newspaper’s idea to publish a collection of the greatest works by a science-fiction writer Stanislaw... 

alt text Revealed: Pope John Paul Wounded by Priest in 1982

The Pope John Paul II was wounded by a knife-wielding priest in 1982, a year after he was shot in St... 

alt text How to engage bloggers into the newspaper

Here are some tips from John Wilpers of Innovation: You need to go out into the community, find the quality... 

alt text How to change our newspaper’s image

”When you try to change an image of a newspaper with a marketing campaign, changes in its content must... 

alt text Mobile content: snack, speed & snip

”Content on mobile phone is all about snacking. All about speed. You just want little snippets of information,”... 

alt text Media convergence: dare to make mistakes

“90 per cent of newspaper reporters can become good TV or radio journalists. It is not difficult.... 

alt text Redesign is not only about changing a costume

“Newspaper design is not only about colors, typography, graphics. It gives the newspaper a real... 

alt text How Ouest-France attracts young readers

”When young people get a newspaper at school and they begin to read it, they find a lot of content... 

alt text Imagine that you launch your newspaper from scratch

Two editors from two generations were asked the same question: 79-years-old Francois Regis Hutin, CEO... 

alt text Why editors focus on different issues than readers

The list of European concerns is topped for the first time by rapidly spreading worries regarding purchasing... 

alt text Make bloggers allies of your newspaper

Quality local bloggers can help newspapers to make them relevant to readers and to grow revenue, says... 

alt text How we got 141,665 photos from readers

How many photo reporters can you assign to make a portrait of your country? 1? 2? 5? 10? 50? What about... 

alt text Untold stories from Iraq War

Polish troops will withdraw from Iraq until October 31st, 2008. In a week-long series of feature stories... 

alt text The Testimony about Pope John Paul II

Poland’s Gazeta Wyborcza co-produced a new documentary movie on John Paul II. Its worldwide premiere... 

More case-studies »


Bottom