July 28, 2010 by grzegorz.piechota
80+ delegates from 35 different European newsmedia companies have already registered to the INMA/OPA Europe Conference in Krakow, Poland (Sept. 29-Oct. 1, 2010). Read the story »
July 28, 2010 by grzegorz.piechota
Poland’s Gazeta Wyborcza believes it helps to build an open society by providing platforms for debates and inspiring readers concerned with a common good. Sometimes readers take an opportunity and start competing with their own newspaper. Read the story »
July 28, 2010 by grzegorz.piechota
A new branding ad campaign of Poland’s newspaper Gazeta Wyborcza shows it is no longer a paper only. It’s a website, a mobile app. It’s a news-multi-medium. Read the story »
July 28, 2010 by grzegorz.piechota
Newspapers have been looking for the Holy Graal for a long time. Finally, a new breed of mobile reading devices makes some publishers believe they are the future. Let’s have a look beyond the hype about iPads. Read the story »
July 8, 2010 by marek.miller
Finally! A great competition for all dealing with advertising, publishers, agencies and media houses in either print or online (or both). International Newsmedia Marketing Association (INMA) supported by two Polish media associations: Zwiazek Kontroli Dystrybucji Prasy and Polskie Badania Czytelnictwa have decided to start a competition for the non-traditional advertising campaigns. The winners will be recognised during this year’s INMA/OPA European conference in Kraków, Poland. Read the story »
June 30, 2010 by marek.miller
Another great INMA event is coming! On September 29th, the INMA/OPA Europe Conference will be organized in Kraków, Poland. Many speakers already confirmed their attendence with David Montgomery, CEO of Mecom Group among them. Read the story »
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Even more stories
The hype for iPad comes to Europe and Asia Conclusions from the Oxford tablet summit Brainsnacks: key concepts of paid content and advertising on tablets How tablets and mobile apps will change the web Let readers decide what they want to pay for iPad is the world’s biggest distraction iPad is the new frontier 9 reasons why news publishers should exist on the iPad Tablet applications from the designer’s point of view Tablets are the new language – think first what you want to tell Browse all stories »Quick links to recent stories
What drives Daily Telegraph, El Pais, Le Monde and New York Times to Krakow? Newspaper challenged by an amateur blogger Ad campaigns: how newspapers go beyond print The mobile future of newspapers INMA launches the Non-Traditional Advertising Awards CompetitionRecent tweets
2010.07.28 at 18:23: Bloomberg: Monocle's editor says its summer printed newspaper is an `anti-iPad device' (video: about 2:30) http://youtu.be/JUiH4BZLHoI
2010.07.28 at 11:11: Wired's Epicenter quotes a new study: iPad owners are ‘selfish elites’. Is this a right target group for newspapers? http://bit.ly/cKqJrj
2010.07.28 at 11:01: INMA's Mobile future of newspapers made the Top Presentation of the Day on SlideShare. In case you missed it: http://slidesha.re/a7Nnad
2010.07.27 at 14:05: My latest SlideShare upload: Mobile future of newspapers http://slidesha.re/a7Nnad
2010.07.27 at 11:07: RT @paidContent Digital is now 36% of Financial Times' revenue; 250k downloads of their free iPad app http://cnt.to/kXA
2010.07.27 at 11:02: Folio on iPads: Mag publishers learn that working with Apple can be frustrating http://bit.ly/cbTCVF
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